CloudNine PR: top media channels for reaching UK IT decision makers

Barbarainfluence, Influencer marketing, Public relations, social media

Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More

How One Influencer Uses Twitter: John Moore, Chilmark Research

BarbaraB2B, influence, social media

Many tech industry influencers think of Twitter as little more than a vehicle for extending the reach of their opinions. However, Twitter offers more to influencers than a bigger audience. It can be an aide in strengthening expertise as well. Combining the two agendas — improving expertise and expanding reach — makes good sense. One influencer who’s doing this is … Read More

Klout CEO: don’t confuse Twitter count with influence

Barbarainfluence, Measurement, social media

How do you measure an influencer’s influence on Twitter? Social media guru Rich Baker (@richard_baker) offers up a great tip from Joe Fernandez (@joefernandez), CEO and cofounder of “The biggest mistake we see people make is confusing influence with follower count. Having a large number of followers is worthless if those followers are not engaged and paying attention to … Read More

Edelman’s TweetLevel – measuring influence within Twitter

BarbaraAnalyst relations, Influencer identification, influencer relations, Measurement, Public relations, social media

You can’t do influencer relations without a good set of tools for identifying influencers and measuring and tracking their influence. Here’s a new tool for your consideration: Edelman’s TweetLevel, by Jonny Bentwood. TweetLevel calculates an “importance” rating of 0-100 for anyone with a Twitter handle. And, it’s free to use. Most of the big agencies provide their clients with pricey … Read More

Please, no Managers of Twitter Relations

BarbaraBloggers, social media

Around mid-decade we went through a phase where corporations and agencies considered creating jobs such as “Manager, Blogger Relations”.  To this day that makes a lot of sense if you happen to work for a company that provides blog software, blog design, blog hosting, blog monitoring. For other kinds of companies, not so much. Because for other types of companies, … Read More

Will social media change the way we measure influence?

BarbaraB2B, Influencer ranking, Measurement, social media

Scott Brinker blogged about propinquity and Twitter last week. I’d never heard the word propinquity before. However, propinquity seems to be a label for a familiar concept — the notion that physical promixity promotes relationships. My parents harped about that while I was a teen. Happily, Scott takes a different tack. He suggests that social media applications such as Twitter … Read More