Analyst Relations Certifications and Certificates: Who, What, Why and Cost

BarbaraAnalyst relations, marketing

Interested in certification as an analyst relations professional? Looking for an analyst relations training course with benefits, such as a certificate of completion? If so, you have several choices for obtaining credentials. Here’s how four AR cert programs stack up, including who offers them, who can take them, what the programs cover, and how much they cost. Plus, some closing … Read More

Building scalability into influencer relations programs

Barbarainfluencer program

Influencer relations programs focus on 1-to-1 relationships and therefore can be resource-intensive. So it’s a good idea to figure out where you can achieve economies of scale and how to go about doing it. Here are 3 areas with big potential. Flexible, modular playbooks. A grand plan may work well with a handful of influencers, but it won’t scale across … Read More

Efrem Mallach pens new analyst relations book

BarbaraAnalyst relations

Dr. Efrem Mallach has released the 20th anniversary edition of his original and definitive guide to high tech industry analyst relations. His new book, “Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs” (ISBN-10: 090637801X, ISBN-13: 978-0906378014) is described and sold at Amazon. I’m inclined to think that it is even better than the original. However, I’m … Read More

Influencing IT Industry Analysts: Workshop for Asia/Pacific AR Professionals

BarbaraAnalyst relations

Building mindshare and momentum with IT industry analysts is not just a matter of luck — it requires knowledge, insight and understanding. To help Asia/Pacific high tech vendor teams achieve these, Intelligen and Lighthouse Analyst Relations will hold their inaugural Singapore training course on August 15, 2005 at the Rendezvous Hotel. The one-day workshop will address key issues involved in … Read More

Alan Weinkrantz’ High Tech PR/AR Seminar in Tel Aviv, June 20

BarbaraAnalyst relations, Public relations

Alan Weinkrantz and Company will hold its annual Public Relations/Analyst Relations seminar in Tel Aviv on Monday, June 20th. Sponsored by PR Newswire and entitled “How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts”, the seminar will focus on the process of developing a company’s message and executing an effective PR program in … Read More

H&K Presents on AR at PRSA/PG&E ‘Workshop Til You Drop’

BarbaraAnalyst relations

Joshua Reynolds, who heads the Global Analyst Relations practice at Hill & Knowlton, joins the roster of speakers tapped for the next San Francisco Chapter of the Public Relations Society of America (PRSA) and PG&E “Workshop ‘Til You Drop” program. The event takes place Tuesday, November 9 from 4:30 p.m. to 10 p.m. at the PG&E conference facility at 77 … Read More