Barbara on February 11th, 2011

I’m pleased to introduce my new directory of analysts, here at
This is both a new home and a new version of the Tekrati Directory of Analyst Firms. Let me tell you about it.

From 2000 to noon today, the analyst firms directory was part of Tekrati and I was its managing editor. Tekrati was the online guide to the IT and telecommunications industry analysts. It included 3 directories & OPML, 2 news services & a dozen RSS feeds, a strategic consulting business, and my tips, insights and commentary on the analyst business. By 2011, Tekrati had profiled some 650 analyst firms, published over 12,000 news posts, and hosted 150K to 250K unique visitors each year.

As of today, the analyst directory is a personal curation project and part of my personal blog.

It remains a freely available information resource for anyone — technology buyers, analyst relations professionals, marketers, journalists, analysts, recruiters — looking for experts on the tech and telecoms markets.

Gradually, this new directory will include organizations that employ analysts and produce industry research, regardless of whether they are “analyst firms”. Many industry organizations and corporations produce research on a par with the analyst houses. I’ll be adding them to this directory going forward, so that it becomes a better resource for influencer relations and influencer marketing programs.

Another change: As the directory is now part of my WordPress blog, comments are turned on! Feel free to post comments to any firm listing. That includes factual corrections and informed opinions. I will delete comments that are unprofessional or otherwise downright snarky.

As always: There’s no need to register to browse. There’s no charge for listings. There’s no option to upgrade listings. And, all listings are at my discretion.

Popularity: 82%

Barbara on February 4th, 2011

The website will close during the week of February 7, 2011. Some of the content — such as the Analyst Firms Directory and AR tips — is being moved here to Sway. Tekrati’s subscription service, Analyst Profiles, will be unavailable beginning the 28th of February.

After 11 years of being online, it’s time to make a change. I’m excited to be rejoining the corporate world and taking on a new role leading analyst relations for Juniper Networks.

I’d like to thank the global community who made Tekrati a valuable resource.

Popularity: 68%

Barbara on May 17th, 2010

Tekrati is getting a new logo as part of its 10th anniversary update. I’d appreciate your comments before we tear apart the existing Tekrati masthead.

Here’s my top pick (so far):

Tekrati Logo

It’s over in the right column here as well.

If you’re wondering where this came from: Michael Montoya Graphic Design created a fun logo and site design for the Tekrati debut in 2000. Around mid-decade, we skinnied the logo down to the typography. Coming full circle - bringing back the lightbulb and the original color palette - seems a good way of saying, “10 years - yes!”

Popularity: 6%

Barbara on December 23rd, 2009

Influence is in the eye of the beholder, and that certainly holds true with the industry analyst bloggers. I wanted to know how the blogs I highlighted at Tekrati during 2009 ranked in Jonny Bentwood’s (Edelman analyst relations specialist) “top analyst blogs” table. I’ve posted the cross-reference below. It’s a good reminder that there’s no single correct list of top analysts. You have to conduct research to figure out which analysts hold sway in a given market.

Jonny and I share a common starting point: the entire analyst blogs directory I publish at Tekrati. From there, we travel along entirely different roads:

  • Jonny uses a hybrid qualitative/quantitative method to rank analyst blogs. He looks at stats and applies math.
  • I use a purely qualitative approach to recommend blogs to Tekrati readers. I read blogs and choose ones that offer consistently high quality content over time and are written by one or more analysts with solid reputations in their market sector.

I’ve learned a great deal about influencer rankings and attributes this year. Some of that thinking will show up in what makes the cut as a featured blog in 2010.

Tekrati Featured Analsyt Blogs with Technobabble Top Analyst Blog Rank

Blogs are listed in the order they appeared as a Tekrati Featured Analyst Blog during 2009, from early January through next week.

James Govenor’s MonkChips, Redmonk: Technobabble #7
Brandon Hall Analyst Blog - Janet Clarey, Brandon Hall Research: Technobabble #35
ThreatChaos, IT-Harvest: Technobabble #52
Technology Marketing Blog, IDC: Technobabble #288
A Software Insider’s Point of View, (then, Forrester Research) Altimeter Group: Technobabble #20
Craig Mathias’s Blog, FarPoint Group: Technobabble #313
Lopez Research Blog, Lopez Research: Technobabble #376
Pike Research Blog, Pike Research: Technobabble #269
Michael Fauscette (personal blog), IDC: Technobabble #156
Column 2 by Sandy Kemsley, Sandy Kemsley: Technobabble #17
The TEC Blog, Technology Evaluation Centers: Technobabble #145
Unified-View, Unified-View: Technobabble #190
Yankee Group Blog, Yankee Group: Technobabble #68
Enterprise Mobility Matters (personal blog, Philippe Winthrop), Strategy Analytics: Technobabble #152
ABI Research Analyst Blogs, ABI Research: Technobabble #314
GigaOM Pro Blog, GigaOM: Technobabble #350
Thinking Out Loud, Outsell, Inc.: Technobabble #280
Jon Arnold’s Blog, J Arnold & Associates: Technobabble #148
Service-Oriented Architecture, McKendrick & Associates: Technobabble #9
Supply Chain Reaction, (then AMR Research, Inc.) Gartner, Inc.: Technobabble #176
Workplace Learning Today, Brandon Hall Research: Technobabble #5
Vendorprisey (personal blog, Thomas Otter), Gartner, Inc.: Technobabble #47
George F. Colony’s Blog: Counterintuitive CEO, Forrester Research: Technobabble #46
Pattern Finder (personal blog, Guy Creese), Burton Group: Technobabble #135
Supernova Hub, Supernova Group: Technobabble: #159
Parks Associates, Parks Associates: Technobabble: #134
Javelin Strategy and Research, Javelin Strategy and Research: Technobabble #105
The Guidewire, Guidewire Group: Technobabble #115
Rabkin’s ROI, Market Insight Group: Technobabble #343
Gartner - John Pescatore, Gartner, Inc.: Technobabble #40
CCS Insight Blog, CCS Insight: Technobabble #210
Gartner - Jeffrey Mann, Gartner, Inc.: Technobabble #65
SharpBrains, SharpBrains: Technobabble #3

Popularity: 7%

Updated February 26, 2008. Today, businesses have new challenges for gaining trust and influence with a new generation of business leaders and consumers that receives information and forms opinions differently than all generations before it. Meanwhile, opportunities to connect and exchange information are escalating at a furious pace. Get the inside track on the latest trends and how to benefit, when top PR, social networking, entertainment and news executives gather next week with the Churchill Club in California. Discount for Friends of Tekrati.

Churchill Club Event:Who Do You Trust? Trends in trust and influence for the next generation of business leaders

This informative discussion about trust and influence features new data from a worldwide study on who the next generation of business leaders rely on for information and why.

The next generation of rising business stars is among the most info-literate in history. Trust has become an even greater currency than price and quality in the fight for customer, partner and shareholder loyalty. As businesses confront truly divisive perceptions about how trustworthy business, government, media and non-government organizations are to the info-literates, a key question business leaders are asking today is: “Who do they trust?”

  • When: Tuesday, February 26th, 6:00 p.m.
  • Speakers: leading social psychologist and author on trust and influence, Bob Cialdini; head of the world’s largest independent PR firm, Richard Edelman; Facebook’s Chief Privacy Officer, Chris Kelly; YPulse’s Founder and Editor, Anastasia Goodstein
  • Moderated by: Katie Hafner of the New York Times.
  • Location: Computer History Museum, Mountain View, Calif.


Churchill Club Event:Use or Be Used: Navigating Well in the Always On Society

Update: this event postponed, new date TBD, as of February 26. - Editor

Opportunities to be connected and send and receive information are escalating at a furious pace. This event offers valuable insights about how to operate in the Always On world for business and personal benefit, including:

  • The market opportunities
  • The difficulties of reaching the always overloaded consumer
  • The secrets to making information interesting, presentable and digestible in even the smallest available moments
  • How information consumers can use constant connectedness to their advantage and not become part of the feeding frenzy



  • When:Thursday, February 28th, 6:00pm
  • Speakers: Marc Hedlund, Co-Founder & Chief Product Officer, Wesabe; Garrett Link, General Manager, RealGames, RealNetworks; John Poisson, CEO, Tiny Pictures; Ellen Siminoff, Chairman, Efficient Frontier; Gene Wang, Chairman, Airscape Communications
  • Moderated by: Matt Richtel of the New York Times
  • Location: Grand Hyatt, Union Square, San Francisco, Calif.


Friends of Tekrati Discounts

Register in advance for these events and save $15 off the general rate. Enter discount code gtekrati08 when prompted during online purchase.

Tekrati is pleased to support the Churchill Club by bringing events of interest to the attention of Tekrati readers.

Popularity: 2%

Barbara on August 3rd, 2007

What is a blog? How would you define an industry analyst blog? What separates blogs from the other online destinations and channels published by the ICT analyst community? Is a blog still a blog without an RSS feed? comments? Is an analyst blog tied to his or her expertise? Yesterday, I asked ten or so analysts and consultants in the US and UK to share their thoughts on what is a blog. They responded with free-range thinking on that and beyond: what is an analyst blog, why do analysts blog, and why does anyone care. Good stuff. Here’s a rough cut of my notes.


My intent is to overhaul the criteria for the Tekrati analyst blogs directory. Already, the conversation offers a rich perspective on grounds for deciding which blogs are listed and why they might be tossed out down the road.

I queried analysts and consultants that are successful bloggers: each has a track record as an individual blogger, and has earned credibility as a thought leader within a professional community of practice.

The analysts are: Carl Howe of Blackfriars Communications, Mike Gotta of Burton Group, Alan Pelz-Sharpe of CMS Watch, Charlene Li or Josh Bernoff (Josh responded) of Forrester Research, Dale Vile of Freeform Dynamics, James Governor of RedMonk, John Blossom of Shore Communications, and Stowe Boyd of The Brannan Street Irregulars.

The consultants are: Jen McClure of the Society for New Communications Research, Jonny Bentwood of Edelman, and Erik SR of Tech for PR.

Again, what follows is a rough cut of the discussion threads. I’m pulling excerpts out of the conversational flow, to make for faster reading. More, and perhaps a little more polished, next week.

What is and what is not a blog?

James Governor offers:

1. RSS or ATOM feed
2. no firewall
3. written by named user/s
4. it’s on other people’s blogrolls

Jonny Bentwood agrees with the first two points; sees 3 as more a best practice or preference, and also pushes back on 4.

Dale Vile agreed with points 1 - 3, and adds: “In addition, it might be stating the bleeding obvious, but the ability for people to comment without registration should also be in the list.”

Mike Gotta raises the point of whether blogs are open or are “gated” and require client access: “I think this type of directory should be for blogs or other analyst-associated social media vehicles that are open and community-centric without a lot of strings attached.” Tekrati readers have been rather vocal on this point, too.

Mike and Josh Bernoff both suggest including update frequency. This is another hot point in correspondence with Tekrati readers. The new rev of the directory shows latest posts at a glance, and the actual posts on the detail page. (A blog graveyard might be an interesting addition — instead of a quiet delete.) Josh’s inputs include:

  • Publicly available
  • Updated at least 10 times per year
  • Written in the first person — meaning personal, and expressing a point of view (POV)

He makes a good point: “If you don’t update it at least 10 times a year, it’s not frequent enough to be a blog.”

Disagreeing with James Governor, he reasons that RSS and comments are central to a good blog, but perhaps not mandatory.

Erik poses two criteria to be considered blogs:

  • inherently and consistently personal, whether written by a group or one person. (POV)
  • formatted as journals on a specific topic — unlike traditional websites. “Meaning you’ve got the main page featuring the past x number of articles, then you’ve got your sorting options (tag categories, years and months)”

Jen McClure disagrees on “personal” being requisite. She points out that blogs aren’t always personal; many businesses and organizations are using the blogging technology platform for their primary corporate website presence, in place of an e-newsletter format , or for special promotions or events. She also made a comment that pulls together many of the different thoughts expressed on what is a blog, and underscores the importance of the softer questions below:

“A blog is more than just the sum of its technological parts - as the important thing is what the technology allows, e.g., instant publication and distribution, linking, commenting.”

What is an analyst blog - and, who is an analyst?

Jonny Bentwood says decide who is an analyst, first. Then sort out the blog criteria.

When deciding who is/not an analyst, Mike Gotta says use company affiliation, basic credentials as an analyst within a sector, but — “I would not want to see something that is exclusionary or reinforce a particular status-quo.”

What is an analyst+blog?

I suspect that analyst salespeople, vendor sales and marketing people, and IT people all have fundamentally different expectations of analyst blogs. Makes answering the question an interesting exercise.

Carl Howe suggests that analyst blogs could resonate with industry research and advisory values, and offers these criteria to kick off the conversation. BTW, he characterizes these as “fairly hard nosed” and not intended to offend:

  • Is there accountability? “An analyst is one who is willing to attach her or his personal reputation to their analyses.”
  • Is there data to support the point of view?
  • Is there original synthesis and insight?
  • Is there either prescription or prediction? “Ok, so the blog tells me 1+1=3 — so what? Should I do something about that, like go back and rebalance my checkbook with this new math?”

Some of the other contributors do find these restrictive; I don’t, unless a blog is truly personal. Then again, I am overly jaded on link bait and trolls — a side affect of perusing too many press release and post titles — and I’m not refering to vendor content.

By contrast, Mike Gotta: “Not all analyst blogs contain “analyst-related writings”. Some might be more personal with postings far outside the information topics that one might expect to be associated with an analyst. This is neither good or bad – it depends on what you are trying to accomplish.” Good point, and true to the historical nature of the directory.

Likewise, Mike raises the point that wikis, social bookmark systems and other social media forms all enable analysts to express themselves. So, “fundamental question is whether this is a directory to analysts and how they are expressing themselves via social media”. He’s telling me not to get too hung up in the tech specs, as all tech dies. Et tu, bloge?

Dale shared an interesting model for categorizing blogs, very good and no way to rough cut with justice. Plus, I’m thinking about incorporating into the directory ASAP.

Why do analysts blog, and why does anyone care?

Stowe Boyd, Jen McClure and Dale Vile cracked open this territory with a short debate on social media, thought leadership and the masses. The context is how the blogging and interactive public participates in new ways — and how this can affect opinions, reputations, politics, and more. Clearly, it could affect analyst reputations, as well as the analyst workflow processes (gathering and synthesizing data, reaching and testing conclusions, and publishing).

See Stowe’s post, that kicked off the exchange: What is social media?.

Reprinted from Tekrati

Popularity: 4%

Barbara on August 1st, 2007

The Tekrati directory of analyst blogs is easier to use, offers more information and is better integrated with its sister directories, on analysts and analyst firms. What’s more, we migrated the OPML to the latest rev and did an extensive housecleaning on the listings. Richard handled the programming effortlessly, as always. I, on the other hand, am still wrestling with a content issue: new rules for separating a blog from any other form of online journal or commentary. I’m asking for help.

You might be thinking that I’m a little slow on the draw, given that I’m just now pondering the universal truths of Blog, some two and half years into publishing a directory of blogs.

Since the 2005 directory debut, my rule has been this: there must be evidence of blog publishing software and/or blog coding and format standards. That’s what split the blogwashers — my term for analysts using web pages that mimic a blog in a cosmetic way — from the bloggers. Only the bloggers that passed this test made it into the directory.

Fast forward to 2007. I’m feeling increasingly self-conscious about this technology-only premise, and that’s not a good thing. More web content seems to be a hybrid, a blend of blog and other content publishing applications. This results in too much dithering on my part. And, I don’t like to guess. Whether a blog is in or out of the directory should be a simple decision. It should not be subjective. (Other elements are subjective, as it is, like who is and who is not an analyst. That’s another conversation.)

What to do? I don’t think that adding more technology to my filtering criteria is the right approach. After all, any kind of page can be turned into an RSS feed, lots of publishing systems allow reader comments, lots of blog templates perform like traditional websites, and lots of analyst blogs don’t accept comments or have feeds that don’t validate.

Over the weekend, I asked Alan Pelz-Sharpe, author of doingITbetter and an analyst at CMS Watch, for his thoughts. He suggested that both purpose and means of publishing could work as criteria. Here’s an excerpt from his email:

“From my perspective a blog is something that is regularly updated and free for open consumption. I guess it is also a little less edited, and (in the spirit of a diary or weblog) more off the cuff - if something requires more thought and examination then this is not the place for it.”

I’m hoping that some analysts and readers will chime in, through trackbacks via the Tekrati weblog. It would be great to get opinions from the likes of Carl Howe, Mike Gotta, Charlene Li or Josh Bernoff, Dale Vile, James Governor, John Blossom, Stowe Boyd, Jen McClure, Jonny Bentwood, and Erik, and of course, more from Alan. And, you.

Thoughts on the redesigned blog directory would be most appreciated, as well. We’re now in position to add more interesting bells and whistles. What appeals to you, and what does not?

The blog directory starts at*

*Effective 11 February 2011, The Tekrati Analyst Blogs Directory is no longer available.

Reprinted from Tekrati.

Popularity: 3%

Special Event: An Evening with Gideon Gartner, at the Computer History MuseumToday, IT industry analysts hold sway as global intermediaries between technologists and business, media, governments, universities and investors. Yet, there was a time when the industry analysts were a group of rebellious start-ups, bent on reinventing conventional industry intelligence services for computer buyers, investors and manufacturers. Join Tekrati and the Computer History Museum on Tuesday, May 15th at 6:30 PM as it presents a special evening of candid and personal insights on the rise of the industry analysts from industry analyst marketplace pioneer Gideon Gartner. The event takes place at the Computer History Museum, 1401 N. Shoreline Boulevard, Mountain View, CA. Free. Suggested donation of $10 at the door. Advanced registration is strongly advised.

The event features Gideon Gartner, best known as the founder of Gartner Group and GiGa Information Group, in conversation with venture capitalist Neill Brownstein. The conversation between Gartner and Brownstein will be recorded for the Museum archives, and also streamed over the web through YouTube.

Members of the Museum and invited guests are also invited to attend a reception, starting at 8:00 PM.

This is the first event hosted by the Computer History Museum to recognize and explore the role of IT industry analysts in the development of the computer industry. The next event focused on the industry analysts will take place in the autumn.


  • TUESDAY, May 15, 2007
  • Discussion: 6:30 PM - 8:00 PM
  • Reception for Speakers, Members and Invited Guests: 8:00 PM - 9:00 PM. Wine provided by The Mountain Winery.



Registration for the discussion is free. If possible, meet the suggested donation of $10.00 at the door, unless you are a member of the museum.

To register or for more information on the event, please visit the Computer History Museum’s Web site at:

“An Evening with Gideon Gartner, in conversation with Neill Brownstein”

Or, call +1 (650) 810-1005.


Computer History Museum
1401 N. Shoreline Boulevard
Mountain View, CA 94043

Get directions here.

Sponsors, Supporters

Contact the Computer History Museum or Barbara French, Tekrati, for information on supporting this and future analyst-focused events at the Computer History Museum.

Tekrati is pleased to support the Computer History Museum through editorial coverage, advertising, networking, and volunteerism.

About Gideon Gartner

An entrepreneur and CEO, Gideon Gartner founded and built three information technology and investment research companies, and is best known as leader of Gartner Inc. which at over $1 billion revenues, is the world’s leading IT Advisory firm. His other companies were Soundview Technology (sold to Schwab) and GIGA Information Group (sold to Forrester Research). The premise for each of his firms was a radical departure from then-current practice. Gartner holds B.S. and M.S. degrees from M.I.T. and M.I.T.’s Sloan School of Management, respectively. After schooling, Gartner worked for System Development Corp. (SDC), IBM Corp., and Oppenheimer&Co., where he was voted in the principal poll of financial institutions (Institutional Investor Magazine) as the leading individual computer industry analyst, for six consecutive years. He presently lives in Aspen and New York and is involved with several businesses and philanthropies.

About Neill Brownstein

In July 2005, Neill Brownstein was one of the co-founders of Footprint Ventures — Bangalore, India. And in 1973, he co-founded Bessemer Venture Partners which has become one of the premier venture firms in Silicon Valley. In 1996, Brownstein was also a co-founder of Novak Biddle Venture Fund. In his thirty-five + year venture capital career, Brownstein has specialized in starting companies charting new markets and new technologies including Telenet Communications Corporation, the first worldwide packet-switched data transmission service; VMX, Inc, the inventor of voice mail; Gartner Group, the leading provider of strategic information services to the IS market; Ungermann-Bass, Inc. the first commercial implementer of local area networks; Maxim Integrated Products, the worldwide leader in design, development, and manufacture of CMOS linear and mixed-signal integrated circuits; Mosel-Vitelic, Inc, the early leader in fast CMOS memory chip technology; Veritas Software, the leader in enterprise storage management and high availability software products that manage data for business-critical computing systems; and DSP Communications Corporation, the leading provider of digital signal processing chipsets to the cellular phone market. He currently serves on the boards of VYYO, Inc. and Club One.

Popularity: 3%

In early 2005, Tekrati published a special report on the state of industry analyst blogs and launched the Tekrati online directory of analyst weblogs. Here, we provide links and summaries for the special report, as well as the two sidebars. At the time of launch, we listed 60 blogs in the directory. As of the end of March 2005, we list close to 90.

Special Report: The State of Analyst Weblogs, Part 1
The high tech industry analysts have been slow to adopt blogs. That’s about to change. In this two-part special report, Tekrati takes the pulse of the industry analyst bloggers… At first glance, the slow spread of analyst blogs seems illogical. We expect the analysts to embrace new technologies. We expect the analysts to embrace tools that can increase their visibility and effectiveness as thought leaders. Where the two intersect — new technologies and new communications channels — we expect to find analyst nirvana. So, why the slow uptake?

Special Report: The State of Analyst Weblogs, Part 2
As professional opinion leaders and market experts, industry analysts face three key challenges as bloggers: credibility, relevance and passion. Tekrati explores these challenges and how different analyst groups address them, as we continue this special report on industry analyst blogs. Related stories offer in-depth comments from selected analysts, and a reading list that links directly to analyst commentary on blogs and RSS.

Inside-out: Industry Analysts on their Blogs
Five industry analysts speak candidly about their blogs — past, present and future — in this supplement to Tekrati’s Special Report: The State of Analyst Weblogs.

Industry Analysts on Blogs and RSS: Research Links
This sampling of industry analyst research and commentary on blogs and RSS supplements Tekrati’s special report on analyst blogs, and the launch of our directory of analyst blogs.

Tekrati’s Directory of Analyst Blogs*
The directory includes company and personal blogs published by industry analysts. Each listing includes analyst author, blog title, blog URL, blog description, and the name of the associated analyst firm linked to its listing in our free directory of industry analyst firms. The OPML includes blog titles, URLs and RSS feed URLs as applicable.

* Effective 11 F ebruary 2011, the Tekrati Analyst Blogs Directory & OPML are no longer available.

Reprinted from Tekrati

Popularity: 3%

This sampling of industry analyst research and commentary on blogs and RSS supplements Tekrati’s special report on analyst blogs, and the launch of our directory of analyst blogs.


“The Blog Litmus - Using Blog Software to Understand Real Content Management Needs”, by Matthew Berk, Janis Kim and David Schatsky. “At first blush, blog software, designed for personal Web publishing, provides a limited subset of Web content management functionality. A look under the hood suggests blog software can help site operators understand the true scope of their content publishing needs, a prerequisite for effective vendor selection.” Concept Report, May 22, 2003

“Weblog Best Practices - Seizing Business Benefits”, by Melissa Stock, Matthew Berk and Michael Gartenberg. “Weblog readers currently comprise only four percent of the online community, and Weblog creators, only two percent. Although the Weblog audience is small, several businesses including Groove Networks, Jupitermedia, and BizNetTravel have taken the opportunity to capture this audience’s attention through business Weblogs. As Weblog consumption grows, business Weblog creators must identify to which audience, and by which means, Weblogs will be most beneficial.” Concept Report, July 17, 2003

“Weblog Software Applications - Overcoming Enterprises’ Hesitations”, by Melissa Stock, Matthew Berk, Michael Gartenberg and Janis Kim. “With growing attention to Weblogs, Weblog creators unexpectedly make up only two percent of the online population. Weblog application developers must take note of the low adoption rate and encourage enterprises to embrace the technology.” Concept Report, July 28, 2003.

Shared Spaces

“Collaboration Software Clients: Email, IM, Presence, RSS & Collaborative Workspaces Should Be Integrated for Business Communication”, by Michael Sampson. “a free white paper from Shared Spaces Research & Consulting. The paper was written as an independent publication, without sponsorship from any vendor, so as to give a totally unbiased view of the needs of users from a collaboration software client.” Free, 2-page Shared Spaces Report in pdf, August 23, 2004

META Group

“Social Computing: Getting Ahead of the Blog”, by Mike Gotta. “Buoyed by media hype, popularity of Internet startups, and some interesting success stories, Weblogs (more commonly referred to as “blogs”) are burgeoning across the Internet as a means to improve social conversation and networking. Strategists should assess business, organizational, and technological implications of “blogging” (and social computing in general) before chasing another tool under the allure of improved information/expertise sharing, collaboration, and community building.” META Group Practice Summary, 2188, March 29, 2004. Also see META Trend at ZDNet

“Blogging Makes a Slogging”, by John Brand. Definition/introduction to weblogs. Free METAbit, August 6, 2004

Berlecon Research

“Weblogs in Marketing and PR - Concept, Potential and Challenge”, by Berlecon analysts. In German language; contact the firm for information on translations. This short study helps enterprises determine whether and how to use weblogs for marketing and PR. The study includes current spending on and use of weblogs in Germany. 27 slides, best practices advisory

Shore Communications

“Weblobs - here to s(t)ay”, by John Blossom for the SIIA magazine, Upgrade, June/July 2004 issue. Contact Shore for reprints. “There is something about weblogging that appeals out to a world that has had carefully crafted content from the media, employers and every other would-be authority figure shoved down its throat by the bucketful year after year. To these authorities and to anyone else who cares to listen, webloggers seem to say, ‘Hey, I can do this too, you know. Do you want to know what I really think?’ Content in this environment can be quite powerful –or quite dangerous, depending on your point of view.”

Wohl Associates

“The Effects of Blogs”, by Amy Wohl. An introduction to blogs, touching on money-making possibilities, a way to look at different categories of blogs, and links to a few blogs that Amy finds of interest. Amy Wohl’s Opinions newsletter, January 28 edition

Editors Note

This sampling is far from exhaustive. Future coverage at Tekrati will include focus pieces on firms deeply engaged in analyzing, if not predicting, blogging and other forms of social media.

The Complete Special Report:

Reprinted from Tekrati

Popularity: 2%