Is your influencer network strategic or tactical?

BarbaraInfluencer engagement, influencer program, influencer relations

In today’s Email Insider newsletter, guest contributor Chad White (Smith-Harmon) points out fundamental differences between email programs used tactically and those used strategically. His points resonate with influencer programs as well: Those that are using it [email marketing] tactically view email campaigns as isolated one-off events. An email is sent out and sales are tallied up. There’s no bigger picture. … Read More