Where is analyst relations going? How is it changing? What are the implications for people and programs? What can you do about it?
I’m delighted to announce that I’ll be leading a discussion on these points early next month with the Forrester Research Analyst Relations Council. It will be a lively exchange with practical and worthy ideas.
Special thanks to Trisha Mirel for inviting me!
And please take note:  Drop me a line if you’re not a member of the Council and you’re interested in attending. To be considered for guest entry, you must work in AR in an inhouse position.
Forrester Leadership Boards - Analyst Relations Council Fall Member Meeting
Marriott Magnificent Mile
Chicago, IL
“Looking Ahead: The Future of AR”
Wednesday, Wednesday, October 7 starting at 2:35PM
Where is AR going? How is AR changing to align with the growing phenomenon of so many smaller firms, independent analysts, and emerging influencers joining large firms in the influence mix? Hear one market expert’s opinion about future risks and opportunities for AR and lend your own to the mix.
See you there!
Popularity: 2%
Don’t miss Nick’s session at the upcoming IABC 2009 World Conference. This year, the IABC expects to host 1,600 communication practitioners from 40 countries for this event. Four days of learning, camaraderie and inspiration right here in San Francisco.
Details on Nick’s session:
T3 / Influencer marketing and the rise of decision maker ecosystems
Date: Tuesday, 9 June
Time: 11:15 a.m. to 12:30 p.m.
Track: Strategy & Counsel
The way large-scale business purchases are made has changed. Company structure, corporate governance, the Internet and numerous other factors have led to the rise of decision-maker ecosystems‚ networks of individuals whose opinions shape the eventual purchase decision. These ecosystems play a major role in the success of every sales force, thus marketers need to consider communication strategies that include them.
What you’ll learn:
- How and why purchase decision making has changed
- Types of influencers who make up most decision-maker ecosystems
- How different influencers impact decision-makers
Register by 1 May to receive the lowest conference rate. Plus, you can discuss the event at the special IABC blog InSession and follow on Twitter using hash tag #IABC09.
Popularity: 5%
