Recording: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang

BarbaraAnalyst relations, analysts, Bloggers, influence, Influencer marketing, social media, Tekrati7 Comments

If you missed today’s fast-paced webinar, here’s the audio replay. However our recorded conversation is just part of the discussion that took place. Check out the real-time reactions and side conversations at Twitter — hashtag #socialanalyst. Thanks to everyone who participated! As Jeremiah said in his closing comments, we want to continue this conversation. Are you in? Please check back … Read More

Register now, tune in tomorrow: Impact of Social Tech on the Analyst Industry

Barbaraanalysts, Bloggers, Events, Industry analysts, influencer relations, social media, TekratiLeave a Comment

Social technologies are disrupting traditional business models, and the tech industry analyst business is no exception. Or is it? How is social truly changing the day to day work of the tech watchers? their advisory clients? their relations with tech providers? Tune in tomorrow as I exchange views on this important topic with fellow thought leaders Jeremiah Owyang, Jonny Bentwood … Read More

GigaOM Pro Marks First Anniversary, Emerges from Beta at Structure 2010

BarbaraAnalyst relations, analysts, Industry analystsLeave a Comment

Editor’s Note: Republishing this post I wrote today for Tekrati. It ties into several of my themes here, and to my July webinar with Jeremiah Owyang. GigaOM today celebrates the first anniversary of its GigaOM Pro research division. GigaOM Pro is one of the more interesting of the recent entrants to high tech industry analyst business. Mike Wolf (@michaelwolf), vice … Read More

What’s the impact of social on the analyst industry?

BarbaraAnalyst relations, analysts, Bloggers, Events, influencer relations, social media, Tekrati10 Comments

Do you have some opinions on how social media is changing the analyst business? Or how it could be changing the analyst game? If so, I’d love to hear from you. Your points may well end up on my July roundtable, “The Impact of Social on the Analyst Industry“,  with Jonny Bentwood of Edelman, Carter Lusher of SageCircle, and our roundtable producer … Read More

CloudNine PR: top media channels for reaching UK IT decision makers

Barbarainfluence, Influencer marketing, Public relations, social media1 Comment

Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More

Meet Jackie Huba, Shel Holtz, Brian Solis, Dave Carroll and other social media/influencer strategy leaders on Weds April 21 at NewComm Forum in San Mateo, Calif.

BarbaraBloggers, Branding, Events, Influencer marketing, marketing, Public relations, social mediaLeave a Comment

NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you discount codes for both the 1-day package and full conference. Let me know if you’ll be there on the 21st. I’d love to meet … Read More

Invite: Hi-Def Video Studio Bash and Open House in Silicon Valley

BarbaraEvents, social mediaLeave a Comment

I’m pleased to invite you to the open house celebration for LectureMaker, Silicon Valley’s first high-definition streaming video studio. This special event takes place Wednesday, March 24th from 5:30pm to 8:00 pm in Sunnyvale. If you’re interested in creating, posting, or live streaming hi-def video content at affordable costs, you owe it to yourself to attend this grand opening party. … Read More

SNCR study maps social media to B2B decision-making process

BarbaraDecision-makers, Influencer marketing, Research, social mediaLeave a Comment

I’m pleased to find that a new study validates what I’ve been seeing in client projects and industry conversations: social media is taking on a larger role in business decision-making processes. Social media is enabling decision-makers to reach out to larger numbers of people (the size of their unique influencer ecosystems) and to tap into their influencers through online as … Read More

Harnessing the Groundswell – new book by Bernoff and Schadler

Barbaraanalysts, Books, social mediaLeave a Comment

While the wildly successful “Groundswell” book by Charlene Li and Josh Bernoff continues winning acclaim — most recently from the American Marketing Association — Josh has announced work in progress on a new book. This time, he’s teamed with Ted Schadler as co-author. The title is “Harnessing the Groundswell: Drive Your Business With Empowered Employees and Customers”. The authors say … Read More