Barbara on March 23rd, 2011

On March 17, 2011 the Influencer to Advocates panel was held at the BrightTALK offices in San Francisco. Here is the video of the event.

Popularity: 70%

Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is!

Featuring:

  • Don Bulmer, VP, Influencer Relations, SAP
  • Mike Fauscette, GVP, Software Business Solutions, IDC
  • Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment
  • Moderated by Barbara French, co-founder of Think Influence.

Attend the event in person at the BrightTALK offices in San Francisco and pose questions throughout the panel - register at http://go.brighttalk.com/evite.html

Or, attend remote via the live interactive webcast & tweet your questions/comments - register at http://www.brighttalk.com/webcast/24993

When: Thursday, March 17
Registration / doors open: 7:15am
Roundtable: 8:00am - 8:45am
Networking Breakfast: 8:45am - 10:00am

“Influencers to Advocates”
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how to rise above the noise to capture their attention, and how to encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.

PLEASE HELP SPREAD THE WORD!

We wish to thank BrightTALK, graciously co-producing and videocasting this event. Interested in sponsoring? Contact me.

Not yet a member? Join Think Influence on LinkedIn.

Popularity: 67%

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand.

On March 17th, join me for a live streamed event where you’ll hear from Don Bulmer from SAP, Guy Kawasaki from Alltop and Michael Fauscette from IDC as they share what attracts them and learn how you can influence the influencer to become a brand advocate.

thinkinfluence panel

WHEN: March 17, 2011, 8:00-8:45am PDT. Also available for replay.

PARTICIPATE:
Participate from anywhere, by watching the live streamed video webcast and posting questions/comments via Twitter. Or watch the replay. Register at http://www.brighttalk.com/r/kZS

Attend onsite in the panel audience or for a breakfast reception afterwards with the panelists. By invitation only.  Space is limited. Join the Think Influence group on LinkedIn to request an invitation.

PANELISTS:
Don Bulmer, Vice President of Global Communications, SAP AG
Guy Kawasaki, Co-founder, Alltop
Michael Fauscette, Group Vice President, Software Business Solutions, IDC
and moderator Barbara French, President & Managing Editor, Tekrati & Co-founder Think Influence

COST:
Free, however registration is required for the live webcast and replays. Onsite event is by invitation only.

SPONSORSHIPS:
Contact me for info on sponsoring Think Influence events. Contact BrightTALK for sponsoring their Social Media Marketing Summit.

ABOUT
This event is a joint production of Think Influence and BrightTALK. Think Influence is a grassroots community of peers discussing the role of influence in business.

Popularity: 100%

Barbara on October 9th, 2009

Interested in working at an influencer marketing company? Good news - Influencer50 Inc. is hiring. The company is recruiting for a marketing manager to be based in the San Francisco office. They’re looking for an experienced marketing professional to manage one-to-one marketing outreach, influencer engagement programs for clients, and Influencer50’s online content. It’s a mid-senior level position suited for candidates with 6+ years’ experience in B2B marketing roles.

The position is listed exclusively on LinkedIn. Check it out and apply via LinkedIn.

If you work vendor-side, consider joining the “Influencer Marketing & Influencer Relations” group while you’re visiting LinkedIn.

Popularity: 2%

nick_hayesPlease join us for what promises to be a lively discussion about what’s wrong with marketing and how an influencer program can fix it. On May 20th, we are hosting a reception and presentation on influencer marketing at the Commonwealth Club in San Francisco.

Check out the details below. We’ve reserved complimentary tickets so email me (barbara.french@influencer50.com) or any of us, to get onto the guest list.

“Marketing Is Broken, but Influencers Can Fix It”

Purchasing decisions made within organizations have changed over the past decade, but marketing hasn’t. Today, networks or “ecosystems” of influencers shape enterprise purchase decisions. Hayes draws from work with clients such as IBM, Microsoft, Oracle, SAP and Orange Business Services to show how to identify the diverse individuals who influence decision-makers in a market, how they influence, and how to engage them.

Date: May 20, 2009
Reception: 5:30 PM
Presentation, Q&A: 6:00PM
Where: Commonwealth Club, 595 Market St., 2nd Floor, San Francisco, CA 94105 (directions & parking)
 Phone: +1 (415) 597-6700

Popularity: 2%

Barbara on December 10th, 2008

Photo: Jose Lorenzo


Caught this around the corner from our Montgomery St office this morning. That’s the historic Wells Fargo stagecoach outside one of our favorite local eateries. It’s not all doom and gloom in the financial district.

Special thanks to my colleague Jose for the photo.

Popularity: 2%