IDC: marketing budget cuts of 15% for 1H2009


Rich Vancil, vice president of IDC’s Executive Advisory Group, blogs a sad prediction: marketing budgets will be cut roughly 15% during the first half of 2009. He also makes an interesting point on the virtues of investing consistently in marketing: I have believed that good marketing investment policy has elements of a large inertial flywheel: let it stop spinning and … Read More