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Handling your company’s high-profile detractors

Barbara02.2009Influencer engagement, Influencer marketing

The annals of influencer marketing have their share of horror stories — influencers who won’t let go of a negative point of view, and won’t stop sharing it. It doesn’t really matter how good your influencer marketing program is. Sooner or later, an influencer will shift from neutral to negative. How will you handle the situation? In our Influencer50 client … Read More

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Barbara French

Barbara French helps people connect with the experts and knowledge they need to achieve their business objectives ... bio »

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Disclaimer: This site is my personal blog. It represents my own opinions and views and not necessarily those of my employer.

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