Blogs aren’t what they used to be

BarbaraAnalyst relations, Bloggers, influencer program, Public relations, social media

Duncan raises some good points about the evolution of blogs and microblogs (i.e. Twitter). Blogging is becoming the online publishing platform of choice in many industries, from politics to pharma. This has a couple of implications for influencer programs in 2009. Top of my list, is that 2009 should see the end of consternation over classifying influencers as “bloggers” or … Read More

Do we need new labels for PR, AR and corporate comms?

BarbaraPublic relations, social media

Many of us are thinking about how we weave influencer relations and social media into traditional marketing programs. Todd Defren, a popular blogger and principal at SHIFT Communications, spends a lot of time on this, and in particular on the intersection of PR and social media. He’s raised a valid question: is there a point where the label “PR agency” … Read More

Influencer marketing – get the basic ideas

BarbaraInfluencer marketing, Public relations

You can ramp up quickly on some basic influencer marketing concepts and strategies thanks to Co-hosts Brandy Shapiro-Babin and Jiyan Wei conducted a lively interview with Influencer50 founder and president Nick Hayes last week. They covered good ground — who is an influencer, how influence works, why it’s important, plus some basic influencer marketing strategies. The podcast is part … Read More