Barbara on October 19th, 2009

Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client’s vision messaging. Britton’s take:

PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision… It seems to me that too few have the strengths, expertise and capabilities necessary to help their clients develop and articulate a powerful vision.

I agree with Britton that CEOs and other corporate leaders need to differentiate themselves and their companies with a compelling vision of their market. There are too few CEOs who inspire us with a vision of where we are and where we could go.

We disagree somewhat on how much of a role a traditional PR team can be expected to play in the development of vision. I say less, Britton says more.

In my experience, vision is not a PR project. Vision isn’t the result of a messaging brainstorm. It comes from everyday dialogue and reading and observation. The group of people best equipped to inspire and nuture a CxO’s vision come from inside the company and from the CxO’s peers also deeply engaged in the marketplace — external thought leaders from the ranks of management consultants, competitors, partners, academics, etc.

Check out Britton’s post and comments from Chris Selland, Ardath Albee and Steve Parker and me.

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Barbara on May 12th, 2009

I’ll be at BiteBash in San Francisco tonight, “Navigating Your Brand through the Great Recession”. It’s such a timely topic. Bite’s David Hargreaves sums up the risks and opportunities that surround marketing right now:

“Harvard Business Review recently reported that companies who slash marketing spending often find that they later have to invest much more than they saved in order to recover from their prolonged absence from the media landscape. A separate article from Harvard Associate Dean John A. Quelch suggests organizations should even be spending more during a downturn to exploit the gaps left by their competitors.”

I’m focused on working with influencers as a straightforward approach to aligning marketing with business objectives so I’m keen to hear perspectives from the different speakers and the audience participants.

Please say hello if you’re there as well.

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Barbara on January 1st, 2009

Think the media is losing its power to influence the public? Apparently, many Americans would disagree. A poll released today by Opinion Research Corporation finds Americans blaming the U.S. media for making the economic situation worse.

77% of the 1,000 polled believe that the U.S. financial press is “damaging consumer confidence and damping investment” by focusing on and embellishing negative news.

This poll demonstrates a fundamental truth about the influence of media: Americans turn to the media first for bad news, and then for other news. Bad news sells, and everybody knows it. (If you want proof points, see the latest Pew Research Center study showing Disaster, Money and Conflicts stories got the most attention 1986-2006.)

That’s why companies get only a small spike of attention from a company press release, and such a onslaught of negative publicity when caught with their corporate pants down.

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Barbara on August 26th, 2005

Auburn University’s Robert French (no relation), with the support of James Farmer, has launched to bring PR professionals, educators and students together within a blogging community. PR practioners, educators and students can sign up for a free, ad-free, fully hosted blog of their own. For PR pro’s, this is a low risk, no (monetary) cost way to begin experimenting with a blog of your own. It also offers the opportunity to engage with a diverse community of PR bloggers.

The effort quickly earned two thumbs up from the likes of Jeremy Pepper, Neville Hobson, Octavio Rojas, Guillaume du Gardier, Shawn Lea, Scott Kidder, Dale Wolf, Allan Jenkins, and Blake Barbera. What better way to understand blogging than to participate? Sign up for a free blog and get started today.

Reprinted from Tekrati

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Alan Weinkrantz and Company will hold its annual Public Relations/Analyst Relations seminar in Tel Aviv on Monday, June 20th. Sponsored by PR Newswire and entitled “How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts”, the seminar will focus on the process of developing a company’s message and executing an effective PR program in order to generate media coverage and industry credibility.

The seminar is geared toward CEOs and senior level marketing and communications executives who are facing the challenges of effectively reaching influential media, analysts, and opinion leaders. It is designed to provide attendees with the knowledge and insight needed to be increasingly effective in managing their company’s media and analysts relations programs.

Find registration contacts and more information at Alan’s blog. Source: PR Newswire and Alan Weinkrantz PR Web Log.

Reprinted from Tekrati

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Barbara on January 24th, 2005

Reporting from SNCR’s New Communications Forum 2005:  A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media.

Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, trends and sentiment expressed in blogs, message boards, customer feedback sites, consumer emails, usenet groups and other consumer content to gain immediate market intelligence. It analyzes over four million consumer postings per day delivering valuable insight about what potential and existing customers, competitors and employees are discussing that may have significant effect on a company’s products, reputation, people and sales. In short, it delivers real-time market intelligence and measurements of how a company is perceived in the “blogosphere.” Source: Business Wire VPO for.

Reprinted from Tekrati

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Barbara on January 4th, 2005

PR Newswire’s blog offers a useful summary of an older yet highly applicable study on tactics and strategies that increase the internal clout of corporate public relations professionals. For example, upward appeal — empowerment from the top of the food chain — was less effective than a coalition of peer support. Ingratiation — being the good times, party department — hampered internal influence.

The study was conducted by Julie O’Neil and the results were originally published in the Public Relations Review in 2003. Visit this permalink for Maria Perez’ January 4th post, “Upward Influence Tactics to Use and Avoid”: PR Newswire MediaInsider.

Reprinted from Tekrati

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Barbara on June 14th, 2004

Analyst relations played a key role in the tech-oriented public relations campaigns that won PRSA Silver Anvil Awards this year. The PRSA awards recognize campaigns demonstrating the best of public relations practices in forging public reputation. This year, competition for the awards included more than 600 entries across numerous campaign categories. Award-winning campaigns for technology companies that incorporated analyst relations as a strategic element are:

  • Brightmail, Inc. and agency Connecting Point Communications: Making Spam History
  • CheckFree Corporation and agency Schwartz Communications: Next Wave of Online Bill Payers
  • Hewlett-Packard and Omnicom agencies Porter Novelli and Kaleidoscope: A New Focus

Browse 2-page summaries of the winning campaigns at the PRSA site. Bronze winners are also listed.


Reprinted from Tekrati

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