Building vision through influencer ecosystems

Barbarainfluence, marketing, Public relations

Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client’s vision messaging. Britton’s take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision… It seems to me that … Read More

Attending BiteBash tonight

BarbaraEvents, Public relations, social media

I’ll be at BiteBash in San Francisco tonight, “Navigating Your Brand through the Great Recession”. It’s such a timely topic. Bite’s David Hargreaves sums up the risks and opportunities that surround marketing right now: “Harvard Business Review recently reported that companies who slash marketing spending often find that they later have to invest much more than they saved in order … Read More

Poll: media is worsening U.S. economic crisis


Think the media is losing its power to influence the public? Apparently, many Americans would disagree. A poll released today by Opinion Research Corporation finds Americans blaming the U.S. media for making the economic situation worse. 77% of the 1,000 polled believe that the U.S. financial press is “damaging consumer confidence and damping investment” by focusing on and embellishing negative … Read More

Free Hosted Blogs for PR Practioners

BarbaraAnalyst relations, Public relations, social media

Auburn University’s Robert French (no relation), with the support of James Farmer, has launched to bring PR professionals, educators and students together within a blogging community. PR practioners, educators and students can sign up for a free, ad-free, fully hosted blog of their own. For PR pro’s, this is a low risk, no (monetary) cost way to begin experimenting … Read More

Alan Weinkrantz’ High Tech PR/AR Seminar in Tel Aviv, June 20

BarbaraAnalyst relations, Public relations

Alan Weinkrantz and Company will hold its annual Public Relations/Analyst Relations seminar in Tel Aviv on Monday, June 20th. Sponsored by PR Newswire and entitled “How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts”, the seminar will focus on the process of developing a company’s message and executing an effective PR program in … Read More

Cymfony Launches Insight into Consumer-generated Media

BarbaraAnalyst relations, analysts, Industry analysts, Measurement, Public relations, social media

Reporting from SNCR’s New Communications Forum 2005:  A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media. Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, … Read More

Resolving to Improve Your Internal Influence in 2005?

BarbaraAnalyst relations, influence, Public relations

PR Newswire’s blog offers a useful summary of an older yet highly applicable study on tactics and strategies that increase the internal clout of corporate public relations professionals. For example, upward appeal — empowerment from the top of the food chain — was less effective than a coalition of peer support. Ingratiation — being the good times, party department — … Read More

AR Key Element in 2004 PRSA Silver Anvil Awards

BarbaraAnalyst relations, Public relations

Analyst relations played a key role in the tech-oriented public relations campaigns that won PRSA Silver Anvil Awards this year. The PRSA awards recognize campaigns demonstrating the best of public relations practices in forging public reputation. This year, competition for the awards included more than 600 entries across numerous campaign categories. Award-winning campaigns for technology companies that incorporated analyst relations … Read More