There are few bona fide analysts of the analysts. Outsell has figured prominently in this small group for many years. What gives Outsell its chops? The company has published a landmark report on the industry analyst business for many years. The report has become a valuable resource for those in the analyst business as well as those who partner with analyst firms, purchase content from the analyst firms or manage influencer relations with the top analyst firms.
The 2012 edition of “Watching the IT Watchers” was released a few months ago. The report, authored by Perry Gartner, covers top analyst firms by revenue, highlights notable contenders and analyzes the business of the industry analysts at large, including key trends, drivers, threats and opportunities.
Give me a shout if you’ve read the report. I’ll be digging into it over the next few weeks.
If you’ve adopted the position that industry research models are completely broken and no one wants to access a library of research reports anymore, you might want to read the July 13 post about MarketResearch.com acquiring MindBranch at Outsell Now, the Outsell, Inc. corporate blog. According to the post — and this is written by analysts focused on the information industry –
“The deal also reflects the prevailing surge in interest in syndicated research in the research industry. During economic downturns, buyers tend to turn to custom research as they make tactical changes to improve performance. In the current upturn, however, more companies are looking to expand with new products and into new markets — and syndicated offerings are a good starting point to frame new markets and potential areas for expansion.”
Reprinted from Tekrati
Tekrati(TM) and Sam Whitmore’s Media Survey(SM) will be hosting a teleconference on January 20 featuring Louise Garnett, vice president & lead analyst for Outsell Inc., who will discuss major trends in the IT industry analyst community, such as the Gartner/Meta merger, and implications for analyst relations and public relations professionals. The live interview will examine what’s in store for the high tech industry analysts in 2005 — and implications for IT vendor analyst relations and public relations representatives. Will Forrester, Gartner, IDC, NPD, Yankee Group and others thrive or dive? Discussion points will include:
- Gartner acquisition of META Group
- Growth and consolidation drivers in IT market research and advisory
- End-user and vendor research purchasing outlook
- What’s hot and what’s not in research delivery models and pricing
- Viability of the leading research and advisory houses
The event is free to Analyst Spotlight members who registered on or before January 12, 2005 and previous Analyst Spotlight attendees. Others: $79.00.
Reprinted from Tekrati