Outsell on the IT Industry Analyst Business

Barbaraanalysts, Industry analysts, Measurement, Research

There are few bona fide analysts of the analysts. Outsell  has figured prominently in this small group for many years. What gives Outsell its chops? The company has published a landmark report on the industry analyst business for many years. The report has become a valuable resource for those in the analyst business as well as those who partner with analyst firms, purchase content from the … Read More

Outsell: Syndicated Research Is Alive and Well

BarbaraIndustry analysts

If you’ve adopted the position that industry research models are completely broken and no one wants to access a library of research reports anymore, you might want to read the July 13 post about MarketResearch.com acquiring MindBranch at Outsell Now, the Outsell, Inc. corporate blog.  According to the post — and this is written by analysts focused on the information … Read More

What’s ahead for the IT Industry Analysts: Analyst Spotlight teleconference, Jan. 20

BarbaraAnalyst relations, analysts

Tekrati(TM) and Sam Whitmore’s Media Survey(SM) will be hosting a teleconference on January 20 featuring Louise Garnett, vice president & lead analyst for Outsell Inc., who will discuss major trends in the IT industry analyst community, such as the Gartner/Meta merger, and implications for analyst relations and public relations professionals. The live interview will examine what’s in store for the … Read More