20 million influential consumers convey opinions online and offline

BarbaraInfluencer marketing, Research, social media

Ever wonder how many “influentials” exist in the world, and how they exert their influence? Apparently the answer is approximately 20 million adult consumers worldwide. They use several offline and online channels to exert influence across their larger-than-normal personal networks in a multitude of product categories on any given day. This, according to “Global Multipliers”, a study released earlier this year … Read More