NetBase Snapshot: Social love for Gartner, Forrester, IDC and Altimeter Group

BarbaraAnalyst relations, analysts, social mediaLeave a Comment

Lisa Joy Rosner at NetBase has posted a newly minted social media sentiment analysis on Gartner, Forrester Research, IDC and Alitmeter Group. For me, there’s one surprise in the results. No surprise, Gartner and Forrester command the largest online presence and their mentions are less emotional, more informational. Social conversations tend to reference them more as institutions. This points to … Read More