Megan Hawkins on influencing the influencers

BarbaraInfluencer marketing

Megan over at Bite Communications has written a thoughtful post on influencer marketing. She points out the innate common sense of addressing the rich variety of influencers part of so many purchase decisions. And, she ends the post with a very good question: “Where do we draw the line between direct influence and a trickle-down effect of traditional comms?” That’s … Read More