Duncan Brown defines influencers

BarbaraInfluencer identification, Influencer marketing

Looking for a useful definition of “influencer” within the context of influencer marketing? Duncan gives a great run down in a B2B Marketing Online feature on influencer marketing by Meg de Jong, acting deputy editor: “Duncan Brown, European managing director at specialist company Influencer50, points out that in terms of B2B marketing, marketers will be specifically interested in those individuals … Read More