Silicon Valley influencer relations – join Richard Edelman on March 1st

BarbaraAnalyst relations, B2B, Branding, Consumer markets, Events, influence, Influencer marketing, influencer relations, marketing, Measurement, Public relations, Research, social media2 Comments

If you work in influencer relations in Silicon Valley, you want to be at the Churchill Club this Monday March 1st for an evening event featuring John Byrne, Richard Edelman, Paul Bergevin, Peter Diamandis and Frank Shaw. The event comes on the heels of the 2010 Edelman Trust Barometer, a global opinion leaders study mentioned in my last post. The Trust … Read More

Analysts: how to level the competitive playing field

BarbaraAnalyst relations, analysts, Industry analysts, Influencer marketing, social mediaLeave a Comment

How can industry analysts start relationships with analyst relations professionals? It’s a question posed every day by every analyst wanting to open doors at tech provider firms. Usually, the goal is sales, research or broadening a professional network. Often, analysts want to build rapport with AR pro’s for all 3 reasons. Two posts offer useful pointers on how to succeed: … Read More

Building vision through influencer ecosystems

Barbarainfluence, marketing, Public relationsLeave a Comment

Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client’s vision messaging. Britton’s take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision… It seems to me that … Read More

6000 tech marketing jobs cut during 2009

BarbaramarketingLeave a Comment

IDC is putting numbers around something tech marketers already know: 2009 is the worst year for vendor-side tech marketing jobs and budgets since the dot-com bust. IDC projects that 6,000 tech vendor marketing jobs will be cut by the time the dust settles at the end of 2009. Marketing budgets will be down 8.3% over 2008 levels. That’s the inhouse … Read More

Please, no Managers of Twitter Relations

BarbaraBloggers, social mediaLeave a Comment

Around mid-decade we went through a phase where corporations and agencies considered creating jobs such as “Manager, Blogger Relations”.  To this day that makes a lot of sense if you happen to work for a company that provides blog software, blog design, blog hosting, blog monitoring. For other kinds of companies, not so much. Because for other types of companies, … Read More

Top 10 worst marketing tips

Barbaramarketing7 Comments

Browse the net, and it becomes clear pretty quickly that somebody out there is giving lots of companies dubious marketing advice. Based on the evidence, here’s my take on the Top 10 Worst Marketing Tips for 2009. 1. Let’s add 2.0 to that noun. 2. Let’s add 3.0 to that noun. 3. If we use a cat in your video, … Read More

SVAMA: Bringing authenticity back into marketing

BarbaraEventsLeave a Comment

The Silicon Valley chapter of the AMA is teaming up with HP Analyst Relations for an evening focused on what’s working and what’s not working in marketing today. Rohit Bhargava will keynote, then moderate a panel of HP and Intel marketers. Rohit publishes the Influential Marketing Blog, ranked among the top 50 marketing blogs in the world, and has been … Read More

Sway added to Alltop marketing collection

BarbaraMarketing classics, social mediaLeave a Comment

Sway has just been added to Alltop’s Marketing collection. Marketing.alltop aggregates the headlines of the latest stories from the best sites and blogs that cover marketing. It’s an excellent resource on a range of marketing topics. I’m proud that Sway is included. I often use Alltop collections in my online work, and recommend them in my offline life. That’s where … Read More

Do awards influence decision-makers?

BarbaraBooks, Decision-makers1 Comment

Can winning industry awards help sell products and services? According to the Influencer Marketing book, the answer is no: “Industry awards are primarily self-congratulatory ‘feel good’ exercises, which have limited marketing value and all but zero influence on the top decision-makers.” — Nick Hayes and Duncan Brown They do credit awards with some value in the early stage of a … Read More

IDC: marketing budget cuts of 15% for 1H2009

BarbaraResearchLeave a Comment

Rich Vancil, vice president of IDC’s Executive Advisory Group, blogs a sad prediction: marketing budgets will be cut roughly 15% during the first half of 2009. He also makes an interesting point on the virtues of investing consistently in marketing: I have believed that good marketing investment policy has elements of a large inertial flywheel: let it stop spinning and … Read More