Right influencers and wrong influencers

BarbaraBranding, Influencer engagement, Influencer identification, influencer program, social media1 Comment

It’s easy to fall into thinking that focusing on the top 15 or 25 or 100 influencers in a given market is a good idea for every company. That’s not necessarily so, unless you can vet their influence with decision-makers for your product or service in your market. Mack Collier points out a good example: his experience with the “Pepsi … Read More