Recessionary marketing: prepare for cuts in spend, jobs

BarbaraBooks, Influencer marketing

The tech outlook keeps sliding in the wrong direction — IDC revising forecasts downward, NPD forecasting lighter holiday spend on consumer electronics, etc. — and sooner or later that means cuts in marketing spend and marketing jobs. In terms of marketing spend, adopting influencer relations should be a priority. Influencer identification and engagement can improve measurable results from marketing, despite … Read More