20 million influential consumers convey opinions online and offline

BarbaraInfluencer marketing, Research, social media

Ever wonder how many “influentials” exist in the world, and how they exert their influence? Apparently the answer is approximately 20 million adult consumers worldwide. They use several offline and online channels to exert influence across their larger-than-normal personal networks in a multitude of product categories on any given day. This, according to “Global Multipliers”, a study released earlier this year … Read More

2009 Time 100 peeks at people influencing the influencers

BarbaraConsumer markets, influence, influencer relations

I am impressed with the interactive section on the “People Behind The People” published with the 2009 Time 100. It’s an indicator that even a mass consumer audience is interested in learning about “behind the scenes” influencers. Time did a great job slicing and presenting this content to boot, given their audience. It’s a reminder for all of us that … Read More

BuzzLogic converts influencer blogs into ad network

BarbaraBloggers, Influencer marketing, social media

Voices arguing that blogger popularity does not equate to influence lost a little more ground this week. A new ad network promises to deliver influential blogs to media buyers. My reaction is a mix of cheering and concern. What’s up: San Francisco-based BuzzLogic has launched its BuzzLogic Ad Targeting service. Essentially, the service enables companies to identify and place ads … Read More