Advisory Industry Competition: Pushing Past ‘Business as Usual’

BarbaraAnalyst relations, analysts, Industry analysts, Research, Sourcing advisors40 Comments

By Gideon Gartner (@gideongartner, www.gideongartner.com) and Barbara French (@bfr3nch, www.barbarafrench.net) There’s a good deal of speculation on whether the research and advisory business is entering a new phase — one in which small Advisory firms may be thriving at the expense of the large firms. David Hatch summed up this point of view in a comment to “Advisory Industry, a … Read More

GigaOM Pro Marks First Anniversary, Emerges from Beta at Structure 2010

BarbaraAnalyst relations, analysts, Industry analystsLeave a Comment

Editor’s Note: Republishing this post I wrote today for Tekrati. It ties into several of my themes here, and to my July webinar with Jeremiah Owyang. GigaOM today celebrates the first anniversary of its GigaOM Pro research division. GigaOM Pro is one of the more interesting of the recent entrants to high tech industry analyst business. Mike Wolf (@michaelwolf), vice … Read More

Where else can you get IT research and advisory?

BarbaraIndustry analysts, influence, Influencer identification, influencer relations, Research, Uncategorized3 Comments

If you’ve been following my blogs or are a client, you’re familiar with my position on alternatives to the tech industry analysts for research and advisory. With this post, I’m bringing these conversations about alternatives to the industry analysts online. This post introduces some basic ideas and examples. My position is simple: well-respected alternatives are out there; more sources are popping … Read More

Analysts: how to level the competitive playing field

BarbaraAnalyst relations, analysts, Industry analysts, Influencer marketing, social mediaLeave a Comment

How can industry analysts start relationships with analyst relations professionals? It’s a question posed every day by every analyst wanting to open doors at tech provider firms. Usually, the goal is sales, research or broadening a professional network. Often, analysts want to build rapport with AR pro’s for all 3 reasons. Two posts offer useful pointers on how to succeed: … Read More

Join me for Looking Ahead: The Future of AR

BarbaraAnalyst relations, Events, Industry analystsLeave a Comment

Where is analyst relations going? How is it changing? What are the implications for people and programs? What can you do about it? I’m delighted to announce that I’ll be leading a discussion on these points early next month with the Forrester Research Analyst Relations Council. It will be a lively exchange with practical and worthy ideas. Special thanks to Trisha Mirel … Read More

Ray Wang on the analyst life

BarbaraAnalyst relations, Industry analysts, influenceLeave a Comment

R “Ray” Wang has posted a synopsis of his role as an industry analyst. Ray is with Forrester Research. His clients include tech buyers and tech providers. As a result, his straightforward summary describes the main roles that many analysts play in the tech industry. I noticed that Ray doesn’t focus on describing his influence. He doesn’t call out his … Read More

Freeform Dynamics’ management transition

BarbaraIndustry analysts, influence1 Comment

Dale Vile, co-founder and managing director of Freeform Dynamics, announced a change in leadership at his company. Jon Collins is stepping up to take over as Managing Director of Freeform Dynamics, while Dale assumes a role as Research Director. Co-founder Helen Vile continues as operations director. I expect this transition will be seamless, and look forward to seeing what Jon … Read More

Can you export influence?

BarbaraIndustry analysts, Influencer marketing1 Comment

One of the US-based industry analyst firms, Enterprise Strategy Group, just announced it’s expanding into China. Announcements like this raise at least 2 interesting questions: Can ESG — a small specialty tech market research firm — gain enough traction in China to make the investment pay off? What does it mean to analyst relations and influencer marketing programs? The answers … Read More

Welcome to Sway

BarbaraIndustry analysts, Influencer marketingLeave a Comment

I’m one of the tech industry’s most well-known experts on the industry analysts — who they are, what they cover, how they deliver, how they compete. So it makes sense for me to start this blog with a little insight on why I’m joining the broader conversation about influencer marketing, and where I’d like to add to it. I see … Read More