Advisory Industry Competition: Pushing Past ‘Business as Usual’ (Part 2)

BarbaraAnalyst relations, analysts, Industry analysts, Research, Sourcing advisors

By Barbara French and Gideon Gartner (@bfr3nch,, @gideongartner, In the first part of this post, we challenged an urban myth that small analyst firms are threatening the Gartner and Forrester Research business models. We as yet see no compelling evidence. What we do see is many small advisory firms performing vital roles in the IT ecosystem, a few … Read More

TechTarget acquires BeyeNETWORK, a channel for many BI influencers

BarbaraIndustry analysts, Influencer ranking

Whenever you look for the purchase decision influencers in business intelligence (BI) and business analytics, you end up looking at the trade press. And there’s some noteworthy news on that front this week: media giant TechTarget announced that they’ve acquired the BeyeNETWORK properties and network of experts. TechTarget plans to leverage BeyeNETWORK experts to build out their footprint in BI … Read More

Top analyst blogs – two views

BarbaraAnalyst relations, analysts, Bloggers, social media

Influence is in the eye of the beholder, and that certainly holds true with the industry analyst bloggers. I wanted to know how the blogs I highlighted at Tekrati during 2009 ranked in Jonny Bentwood’s (Edelman analyst relations specialist) “top analyst blogs” table. I’ve posted the cross-reference below. It’s a good reminder that there’s no single correct list of top … Read More

IIAR wants your vote on the analyst of the year

BarbaraAnalyst relations, analysts

Jonny Bentwood was in touch with an invitation for you. He’d like your help in determining the IIAR’s “analyst of the year”. Technically, you’ll help determine more than one analyst of the year. They’ll name one worldwide, one for the Americas and another for EMEA. I suppose with enough votes Asia-Pacific could have an analyst of the year as well. … Read More

Battery Recall Tests the Mettle of Analysts, Too

Barbaraanalysts, Industry analysts, influence

This summer has seen computer battery recalls affecting consumers and professional users alike, and in record-setting numbers. One manufacturer acknowledged investigations were already underway before one of the incidents took place. Yet, I’ve found only one analyst group criticizing these recalls and advocating higher standards at the source: Ontario-based Info-Tech Research Group. Most of the industry analysts cited in the media … Read More

IRG’s Katsaros and Christy on Briefing Industy Analysts

BarbaraAnalyst relations, Books

In conjunction with their new book, “Getting It Right the First Time: How Innovative Companies Anticipate Demand”, Internet Research Group principals Peter Christy and John Katsaros offer a one-page analyst perspective on do’s and don’ts for high tech vendors intent on briefing industry analysts. I suggest that analyst relations managers read the book and consider giving their spokespeople each a … Read More

Executive Relations: Building Effective Analyst Advisory Councils

BarbaraAnalyst relations, Tekrati

Advisory Councils are one of the most effective venues for building strategic relationships between leading industry analysts and vendor executives. According to Rob Enderle, one factor that determines the effectiveness of analyst advisory councils is the degree of goal orientation and planning. Councils that are effective tend to have clear, concise goals that are collaboratively set with both the host … Read More