Altimeter Group Reveals Challenges of Disrupting the Analyst Business

Barbaraanalysts, Industry analysts

Altimeter Group is not a traditional IT industry analyst firm. The group not only provides expertise on innovating business through disruption, but also embodies a good deal of innovation through disruption. Two years in, it’s becoming clear that even analysts inclined to push the envelop — such as Michael Gartenberg and R “Ray” Wang — find the new business model … Read More

Who Analyzes the Analysts?

Barbaraanalysts, Industry analysts

DestinationCRM cites me along with Carter Lusher, William Hopkins and other IT analyst watchers in a March 2010 article focusing on recession-driven consolidation in the industry analyst business. It’s in the hardcopy version – so purchase / registration required.

Analyst relations – the historical archives II


The high tech analyst business seemed to be on the brink of imploding due to the tech recession in 2002, and in 2004 at least one Boston journalist was calling for Wall Street style disclosure. These are are among the links you’ll find on this page. This is what I call the AR historical archives, part 2. For the last … Read More

Creating a 3rd life for the industry analyst business

Barbaraanalysts, Events

Lots of very smart people like to point out what’s wrong with the industry analyst business. Yet, few engage in a constructive conversation about what it’s going to take to revitalize the industry analyst business — so that it plays a more valuable link in the IT procurement chain going forward. Chanting lies-damn-lies won’t do the trick. To foster a … Read More

Bloom Group Study Reveals Importance of Intellectual Capital in Marketing Professional Services

Barbaraanalysts, marketing, Research

Here’s an interesting survey for PR and marketing pro’s at analyst firms and other management/IT professional services providers. Marketing consultancy Bloom Group produced a survey and report on marketing effectiveness among U.S. professional services firms. Turns out strong intellectual capital (IC) is the most important ingredient of effective marketing. The participating services firms rated IC as more important than having … Read More

Can Digital Video Make IT Industry Research Interesting?

Barbaraanalysts, Research, social media

Bloggers scowl at IT industry analysts for many reasons. My top grievance with the analysts is boredom. I find the presentation of research more and more dull. How about mixing in a little YouTube magic with those statistics? Instead of webcasts and videos letting us watch analysts, how about videos letting us watch analysts do some research? Guy Kawasaki’s recent … Read More

Special Report: Alternatives to Gartner

Barbaraanalysts, Industry analysts

Gartner, Inc.’s acquisition of META Group has sparked industry discussion about top industry analyst alternatives to Gartner. Tekrati asked seven of the top choices in North America to state their case for technology users and vendors. ¬†In addition, this report highlights two stand-out firms from among the hundreds offering specialized expertise and services. Top picks include well-known firms — Forrester … Read More

Outsell: Syndicated Research Is Alive and Well

BarbaraIndustry analysts

If you’ve adopted the position that industry research models are completely broken and no one wants to access a library of research reports anymore, you might want to read the July 13 post about acquiring MindBranch at Outsell Now, the Outsell, Inc. corporate blog. ¬†According to the post — and this is written by analysts focused on the information … Read More

Special Report: The Gartner-META Consolidation

Barbaraanalysts, Industry analysts

The Gartner acquisition of META Group marks the first major change in the line-up of the largest IT industry analysts since Forrester Research acquired Giga Information Group in 2003. The consolidation presents Gartner management and META Group employees, clients and competitors with immediate challenges and opportunities. It also re-opens the debate over the long-term role of the industry research houses. … Read More