IDC, H&K to Host IIAR Meeting at IDC Directions 2010 San Jose

BarbaraAnalyst relations, analysts, Events, influencer relations, Research

Jay Andersen was in touch to remind me that IDC, Hill & Knowlton and the IIAR will host a luncheon meeting for analyst relations professionals at next week’s IDC Directions 2010 in San Jose, Calif. Advanced registration is required. If you’re involved in analyst relations, at an agency or vendor, you can register for the meeting. Likewise, if you’re between AR-focused jobs, … Read More

6000 tech marketing jobs cut during 2009


IDC is putting numbers around something tech marketers already know: 2009 is the worst year for vendor-side tech marketing jobs and budgets since the dot-com bust. IDC projects that 6,000 tech vendor marketing jobs will be cut by the time the dust settles at the end of 2009. Marketing budgets will be down 8.3% over 2008 levels. That’s the inhouse … Read More

IDC: marketing budget cuts of 15% for 1H2009


Rich Vancil, vice president of IDC’s Executive Advisory Group, blogs a sad prediction: marketing budgets will be cut roughly 15% during the first half of 2009. He also makes an interesting point on the virtues of investing consistently in marketing: I have believed that good marketing investment policy has elements of a large inertial flywheel: let it stop spinning and … Read More

Special Report: Alternatives to Gartner

Barbaraanalysts, Industry analysts

Gartner, Inc.’s acquisition of META Group has sparked industry discussion about top industry analyst alternatives to Gartner. Tekrati asked seven of the top choices in North America to state their case for technology users and vendors.  In addition, this report highlights two stand-out firms from among the hundreds offering specialized expertise and services. Top picks include well-known firms — Forrester … Read More