Hope to see you Thursday @ “Influencers to Advocates”, our Think Influence video event

BarbaraEvents, influence, Influencer marketing, influencer relationsLeave a Comment

Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, … Read More

Register for the Think Influence panel: Influencers to Advocates

BarbaraEvents, influence, Influencer marketing, influencer relations, social media, Tekrati27 Comments

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage … Read More

How to schmooze with style

BarbaraInfluencer engagement, influencer relations, Marketing classics2 Comments

Succeeding in influencer relations requires a skill most often associated with sales and HR: schmoozing. Don’t think for a minute that business networking is best left to the natural-born schmoozers. Most of us spend a good part of our day working with information or brainstorming on strategy or listening in on conference calls. Telecommuting is further rooting us in our … Read More

Marketing with a $0 budget

BarbaraInfluencer marketing, social mediaLeave a Comment

Imagine you’re the marketing lead at a small company and you’re gearing up to launch a product, service, or even the company. One morning, the CEO informs you, “The marketing budget is now $0, and we will figure out a way to get to market.” That’s one of 6 things that CEOs of small companies and start-ups should be saying … Read More

Can Digital Video Make IT Industry Research Interesting?

Barbaraanalysts, Research, social mediaLeave a Comment

Bloggers scowl at IT industry analysts for many reasons. My top grievance with the analysts is boredom. I find the presentation of research more and more dull. How about mixing in a little YouTube magic with those statistics? Instead of webcasts and videos letting us watch analysts, how about videos letting us watch analysts do some research? Guy Kawasaki’s recent … Read More