Market influence is earned, not appointed. Yet, I’ve got to believe that Aneesh Chopra, recently appointed as the first CTO of the United States, is going to become a force of influence very quickly. And I’m looking forward to hearing him speak next week at the Churchill Club.
Most of the government tech influencers are people advising on government tech spending, government tech purchasing processes and tech-related regulatory and legal matters.
Mr. Chopra presents a new possibility in the role of government as a force exerting influence on the tech industry and as a target for influencer relations.
Check out details and costs here. Let me know if you’ll be there too. Would love to connect.
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One group of influencers is about to undergo sweeping change in the U.S.: government agencies and regulators. Government influence varies greatly by industry. Yet it is present to some extent in virtually all industries.
In the book, Influencer Marketing, Nick and Duncan identify three likely roles for government agencies and regulators:
- proclaimers - those who mandate or “proclaim” how the world will be
- aggregators / communicators - information gatherers and disseminators
- negotiators - determining anything from ethics to environmental requirements
It’s easy to see what they mean. Look at the green tech / clean tech markets. These have become a hot spot for government influence. Many governments are encouraging — if not mandating — rapid adoption. They are raising awareness among consumers and businesses. Some governments are pioneering new standards. Still others are funding R&D, manufacturing, professional training, entire industries, and jobs.
Every new administration in the U.S. federal government brings substantive changes throughout the uppermost layers of government. Sooner or later, the changes trickle down to local governments.
Changes in government influence are headed your way. Be ready for it.
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