Advisory Industry Competition: Pushing Past ‘Business as Usual’ (Part 2)

BarbaraAnalyst relations, analysts, Industry analysts, Research, Sourcing advisors

By Barbara French and Gideon Gartner (@bfr3nch,, @gideongartner, In the first part of this post, we challenged an urban myth that small analyst firms are threatening the Gartner and Forrester Research business models. We as yet see no compelling evidence. What we do see is many small advisory firms performing vital roles in the IT ecosystem, a few … Read More

Advisory Industry Competition: Pushing Past ‘Business as Usual’

BarbaraAnalyst relations, analysts, Industry analysts, Research, Sourcing advisors

By Gideon Gartner (@gideongartner, and Barbara French (@bfr3nch, There’s a good deal of speculation on whether the research and advisory business is entering a new phase — one in which small Advisory firms may be thriving at the expense of the large firms. David Hatch summed up this point of view in a comment to “Advisory Industry, a … Read More

Harnessing the Groundswell – new book by Bernoff and Schadler

Barbaraanalysts, Books, social media

While the wildly successful “Groundswell” book by Charlene Li and Josh Bernoff continues winning acclaim — most recently from the American Marketing Association — Josh has announced work in progress on a new book. This time, he’s teamed with Ted Schadler as co-author. The title is “Harnessing the Groundswell: Drive Your Business With Empowered Employees and Customers”. The authors say … Read More

Join me for Looking Ahead: The Future of AR

BarbaraAnalyst relations, Events, Industry analysts

Where is analyst relations going? How is it changing? What are the implications for people and programs? What can you do about it? I’m delighted to announce that I’ll be leading a discussion on these points early next month with the Forrester Research Analyst Relations Council. It will be a lively exchange with practical and worthy ideas. Special thanks to Trisha Mirel … Read More

What’s the corporate business value of AR?

BarbaraAnalyst relations, influence, Measurement, Sales performance

Forrester Research’s Kevin Lucas raises a good question: what core corporate business value can your analyst relations program deliver? His point is that AR programs shouldn’t commit to delivering sales value unless there’s good reason to do so. As logical as that advice may sound, I don’t agree with it. Analyst relations programs can be designed to deliver on a … Read More

Special Report: Alternatives to Gartner

Barbaraanalysts, Industry analysts

Gartner, Inc.’s acquisition of META Group has sparked industry discussion about top industry analyst alternatives to Gartner. Tekrati asked seven of the top choices in North America to state their case for technology users and vendors.  In addition, this report highlights two stand-out firms from among the hundreds offering specialized expertise and services. Top picks include well-known firms — Forrester … Read More

Special Report: The State of Analyst Weblogs, Part 2

BarbaraAnalyst relations, analysts, Industry analysts, social media

As professional opinion leaders and market experts, industry analysts face three key challenges as bloggers: credibility, relevance and passion. Tekrati explores these challenges and how different analyst groups address them, as we continue this special report on industry analyst blogs. Related stories offer in-depth comments from selected analysts, and a reading list that links directly to analyst commentary on blogs … Read More

Forrester’s Giga Deal

Barbaraanalysts, Industry analysts

Recent consolidation among industry analyst firms reached a climax today with Forrester Research (Nasdaq: FORR) announcing that it is initiating a tender offer for Giga Information Group (OTCBB: GIGX). Forrester outlined the rationale and anticipated benefits to shareholders and clients during an investor briefing. See bottom of this page for links to other industry analyst consolidation news. Forrester and Giga … Read More