Hope to see you Thursday @ “Influencers to Advocates”, our Think Influence video event

BarbaraEvents, influence, Influencer marketing, influencer relationsLeave a Comment

Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, … Read More

Register for the Bay Area Executives Meetup: Super Panel on Influence

Barbarainfluence, Influencer engagement, Influencer identification, Influencer marketing, social media2 Comments

Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There’s no better time than today to re-fresh your thinking about influence — what it is, who has it, what roles it can play in business. I’ll be discussing these topics at next week’s Bay Area Executives Meetup in Mountain View, CA, … Read More

CloudNine PR: top media channels for reaching UK IT decision makers

Barbarainfluence, Influencer marketing, Public relations, social media1 Comment

Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More

Meet Jackie Huba, Shel Holtz, Brian Solis, Dave Carroll and other social media/influencer strategy leaders on Weds April 21 at NewComm Forum in San Mateo, Calif.

BarbaraBloggers, Branding, Events, Influencer marketing, marketing, Public relations, social mediaLeave a Comment

NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you discount codes for both the 1-day package and full conference. Let me know if you’ll be there on the 21st. I’d love to meet … Read More

Invite: Hi-Def Video Studio Bash and Open House in Silicon Valley

BarbaraEvents, social mediaLeave a Comment

I’m pleased to invite you to the open house celebration for LectureMaker, Silicon Valley’s first high-definition streaming video studio. This special event takes place Wednesday, March 24th from 5:30pm to 8:00 pm in Sunnyvale. If you’re interested in creating, posting, or live streaming hi-def video content at affordable costs, you owe it to yourself to attend this grand opening party. … Read More

IDC, H&K to Host IIAR Meeting at IDC Directions 2010 San Jose

BarbaraAnalyst relations, analysts, Events, influencer relations, ResearchLeave a Comment

Jay Andersen was in touch to remind me that IDC, Hill & Knowlton and the IIAR will host a luncheon meeting for analyst relations professionals at next week’s IDC Directions 2010 in San Jose, Calif. Advanced registration is required. If you’re involved in analyst relations, at an agency or vendor, you can register for the meeting. Likewise, if you’re between AR-focused jobs, … Read More

Nick speaking at the IABC 2009 World Conference

BarbaraEvents1 Comment

Don’t miss Nick’s session at the upcoming IABC 2009 World Conference. This year, the IABC expects to host 1,600 communication practitioners from 40 countries for this event. Four days of learning, camaraderie and inspiration right here in San Francisco. Details on Nick’s session: T3 / Influencer marketing and the rise of decision maker ecosystems Date: Tuesday, 9 June Time: 11:15 … Read More

Oracle blends influencers into community

BarbaraBloggers, Events, Influencer marketing, social mediaLeave a Comment

Vinnie Mirchandani is one the enterprise IT influencers not attending Oracle OpenWorld in the flesh this year. Instead, he’s plugging into event content and buzz through the new “Oracle OpenWorld 2008 Influencer Community.” Smart move by Oracle. Oracle invited media and bloggers alike to join this event-specific influencer community. That means bloggers don’t need to request access from different marketing … Read More