Can you export influence?

BarbaraIndustry analysts, Influencer marketing

One of the US-based industry analyst firms, Enterprise Strategy Group, just announced it’s expanding into China. Announcements like this raise at least 2 interesting questions: Can ESG — a small specialty tech market research firm — gain enough traction in China to make the investment pay off? What does it mean to analyst relations and influencer marketing programs? The answers … Read More