On March 17, 2011 the Influencer to Advocates panel was held at the BrightTALK offices in San Francisco. Here is the video of the event.
Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, … Read More
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage … Read More
I’m pleased to find that a new study validates what I’ve been seeing in client projects and industry conversations: social media is taking on a larger role in business decision-making processes. Social media is enabling decision-makers to reach out to larger numbers of people (the size of their unique influencer ecosystems) and to tap into their influencers through online as … Read More
There are several good reasons to replace the terms “influencer” and “influencer marketing” in the marketing vocabulary. What are the best Â alternatives?Â I don’t know the answer, however I see signs of a backlash against misuse and abuse of these terms. What are the issues with the word influencer? To start, not everyone likes being branded as an influencer. As Evan … Read More
Don Bulmer, the SNCR-award winning head of influencer relations at SAP, is forming an informal think tank project on social influence, and in particular, best practices for social influence. He’s issued an open invitation to participate and contribute content. He’s outlined an ambitious agenda.Â In his words, “As I think about this I am inspired to look more deeply at how … Read More