CloudNine PR: top media channels for reaching UK IT decision makers

Barbarainfluence, Influencer marketing, Public relations, social media1 Comment

Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More

Where else can you get IT research and advisory?

BarbaraIndustry analysts, influence, Influencer identification, influencer relations, Research, Uncategorized3 Comments

If you’ve been following my blogs or are a client, you’re familiar with my position on alternatives to the tech industry analysts for research and advisory. With this post, I’m bringing these conversations about alternatives to the industry analysts online. This post introduces some basic ideas and examples. My position is simple: well-respected alternatives are out there; more sources are popping … Read More

B2B decision-maker influencers: 24 categories involved in purchase decisions

BarbaraInfluencer identification, Influencer marketing, influencer relations2 Comments

Lots of people play a part in a typical B2B purchase decision and naturally, identifying them is an important activity for any influencer relations program. You need to know who they are, including their name, job and location. First, you have to figure out who they are. That’s no so easy. The big temptation is to start by asking the … Read More

Juniper’s fresh take on consultant relations

BarbaraChannel partners, Influencer engagement, Influencer identificationLeave a Comment

Juniper Networks is updating its consultant relations strategy to better reflect the role these influencers play in customer decision-making. The new consultants program, under the umbrella of its channel partners program, is aimed “at partners who influence a customer’s buying decisions but don’t actually take part in the sale.” This is an interesting approach to formalizing and updating consultant relations … Read More

Do awards influence decision-makers?

BarbaraBooks, Decision-makers1 Comment

Can winning industry awards help sell products and services? According to the Influencer Marketing book, the answer is no: “Industry awards are primarily self-congratulatory ‘feel good’ exercises, which have limited marketing value and all but zero influence on the top decision-makers.” — Nick Hayes and Duncan Brown They do credit awards with some value in the early stage of a … Read More