Don Bulmer, the SNCR-award winning head of influencer relations at SAP, is forming an informal think tank project on social influence, and in particular, best practices for social influence. He’s issued an open invitation to participate and contribute content.
He’s outlined an ambitious agenda. In his words,
“As I think about this I am inspired to look more deeply at how social media has affected the dynamics and rules of ’social influence’ across a number of areas of society (business, politics, philanthropy/giving, personal productivity/advancement, etc.). To understand how the phenomena has affected the behaviors and motivations of people for greater benefit and activism.”
I’m in. Looks like a good opportunity to ponder influencer dynamics beyond the business setting and to do it in the company of great minds. Get the scoop at his blog. Or if you work inhouse on the corporate side, consider collaborating in concert with the Influencer Marketing & Influencer Relations Group at LinkedIn.
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Those of us who watch the watchers tend to use phrases like “the analysts”, “the media”, “the integrators”, “the bloggers”, “the academics”, and so on. Â In most cases, we use these phrases simply as short hand. Â We know that there are few common denominators uniting the people in these positions. Â However, that’s not the message we send to our colleagues and clients when we use these terms.
And perhaps no one is more sensitive to this misrepresentation than the people we’re talking about.
A Twitter exchange this morning with @dale_vile and @NaomiHi reminded me of the importance of being — at times, at least — a bit more articulate, a bit less concise.
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