Here are two great ways to get up to speed on influencer marketing. First up, there’s a new interactive video of Nick Hayes’ recent presentation at the Commonwealth Club, “Marketing Is Broken, Influencers Can Fit It”. Much of the presentation — including the case studies — comes from his book on influencer marketing. And you can purchase the book at a special 50% discount through August 20th.
The interactive video is available through videographer Ron Fredericks, at the Lecturemaker.com blog. You can view the entire video or use the red navigation dots to zero in on key points. I’ve known Ron for years as an industry analyst. We’re honored that he decided to bring Nick’s presentation to a much wider audience via the web.
The special 50% discount on the book, “Influencer Marketing - Who Really Influences Your Customers”, runs through August 20th. You can only get this low price via the book website, InfluencerMarketingBook.com.
The live event took place in late May at the Commonwealth Club in San Francisco. It was produced by Kevin O’Malley, chairman of the Business and Leadership Forum at the Club and a principal at TechTalk / Studio.
About 60 of us attended the reception and presentation. There was a very good QA session at the end, and Ron has included excerpts of that in the video. Thanks everyone for making it such a special evening.
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A group of about 60 of us converged on the Commonwealth Club in late May for an evening of networking and discussion around influencer marketing. Thanks everyone for making it such a special evening.
A Zoomify photo is available from Ron Fredericks, our videographer for the preso and Q&A. It’s at his LectureMaker blog — “Nick Hayes: Marketing Is Broken It, Influencers Can Fix It”. Click on it to launch the zoom and pan options:
Ron is working with us on the final edits to the video. Will let you know when it’s available.
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Please join us for what promises to be a lively discussion about what’s wrong with marketing and how an influencer program can fix it. On May 20th, we are hosting a reception and presentation on influencer marketing at the Commonwealth Club in San Francisco.
Check out the details below. We’ve reserved complimentary tickets so email me (barbara.french@influencer50.com) or any of us, to get onto the guest list.
“Marketing Is Broken, but Influencers Can Fix It”
Purchasing decisions made within organizations have changed over the past decade, but marketing hasn’t. Today, networks or “ecosystems” of influencers shape enterprise purchase decisions. Hayes draws from work with clients such as IBM, Microsoft, Oracle, SAP and Orange Business Services to show how to identify the diverse individuals who influence decision-makers in a market, how they influence, and how to engage them.
Date: May 20, 2009
Reception: 5:30 PM
Presentation, Q&A: 6:00PM
Where: Commonwealth Club, 595 Market St., 2nd Floor, San Francisco, CA 94105 (directions & parking)
 Phone: +1 (415) 597-6700
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