Analyst relations skills: building a checklist for wider influencer opportunities

BarbaraAnalyst relations, influencer relations

Analyst relations is entering a time when the tech industry not only acknowledges – but celebrates – the rich diversity of decision-maker influencers. This shift to influencer marketing presents new opportunities for transforming AR programs and careers. Many of the skills that contribute to successful analyst relations translate smoothly to relations with other types of influencers.  And some skills do not. … Read More