Burton Group advising Fortune 500 on cloud computing

BarbaraIndustry analysts

The influencer ecosystem for enterprise cloud computing shifted here in the US today with Burton Group formally entering the tech research and advisory fray. The launch moves them directly into the line of influence with all of their clients, because they already cover the primary tech and service areas that make up cloud computing and because they are offering all … Read More

Special Report: Alternatives to Gartner

Barbaraanalysts, Industry analysts

Gartner, Inc.’s acquisition of META Group has sparked industry discussion about top industry analyst alternatives to Gartner. Tekrati asked seven of the top choices in North America to state their case for technology users and vendors. ┬áIn addition, this report highlights two stand-out firms from among the hundreds offering specialized expertise and services. Top picks include well-known firms — Forrester … Read More

Analyst Weblogs and AR Best Practices

BarbaraAnalyst relations, analysts, Bloggers, social media

A few industry analysts are experimenting with weblogs, or “blogging”, as an additional, more informal or more immediate vehicle for expression. For analyst relations managers, the greatest value of these first-generation analyst blogs is not in delivering influence or mentions for their employer. The value is in providing candid insights into analysts as normal, socially connected human beings. AR Benefits … Read More