IRG’s Katsaros and Christy on Briefing Industy Analysts

BarbaraAnalyst relations, Books

In conjunction with their new book, “Getting It Right the First Time: How Innovative Companies Anticipate Demand”, Internet Research Group principals Peter Christy and John Katsaros offer a one-page analyst perspective on do’s and don’ts for high tech vendors intent on briefing industry analysts. I suggest that analyst relations managers read the book and consider giving their spokespeople each a … Read More

Briefing Industry Analysts: Venues and Planning Tips

BarbaraAnalyst relations

Most industry analysts prefer to take vendor briefings by telephone. This places particular importance on face-to-face time, including why, when, and how well vendors use the in-person briefing venues. This Tekrati tip highlights six outbound briefing venues: Onsite briefings Executive briefings Trade show briefings and meetings Corporate “analyst day” briefings Drill-down or themed “analyst day” briefings Analyst-sponsored events Download the … Read More

Analyze This: 5 Myths About Analyst Briefings

BarbaraAnalyst relations

Ready to rally the troops for analyst briefings? Don’t operate that briefing apparatus under the influence of the 5 Myths About Analyst Briefings. Myth 1. “Analyst briefings are part of a press relations strategy.” Reality: Analyst briefings are integral to market intelligence, visibility and validation, and are part of ongoing industry relations. Many industry and business publications require at least … Read More