Harnessing the Groundswell – new book by Bernoff and Schadler

Barbaraanalysts, Books, social mediaLeave a Comment

While the wildly successful “Groundswell” book by Charlene Li and Josh Bernoff continues winning acclaim — most recently from the American Marketing Association — Josh has announced work in progress on a new book. This time, he’s teamed with Ted Schadler as co-author. The title is “Harnessing the Groundswell: Drive Your Business With Empowered Employees and Customers”. The authors say … Read More

Your brand is dead, long live your brand

BarbaraBooks, Branding1 Comment

Can you measure branding through tangible improvements in operations and the bottomline? Are your branding investments aimed directly at changing customer behavior? Is brand equity a myth that exists in the minds of marketers? These are some of the questions that Jonathan Salem Baskin raises in his new book, Branding Only Works on Cattle. He talked about his ideas for … Read More

Efrem Mallach pens new analyst relations book

BarbaraAnalyst relationsLeave a Comment

Dr. Efrem Mallach has released the 20th anniversary edition of his original and definitive guide to high tech industry analyst relations. His new book, “Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs” (ISBN-10: 090637801X, ISBN-13: 978-0906378014) is described and sold at Amazon. I’m inclined to think that it is even better than the original. However, I’m … Read More

IRG’s Katsaros and Christy on Briefing Industy Analysts

BarbaraAnalyst relations, BooksLeave a Comment

In conjunction with their new book, “Getting It Right the First Time: How Innovative Companies Anticipate Demand”, Internet Research Group principals Peter Christy and John Katsaros offer a one-page analyst perspective on do’s and don’ts for high tech vendors intent on briefing industry analysts. I suggest that analyst relations managers read the book and consider giving their spokespeople each a … Read More