NorCal BMA – Satmetrix breakfast


I’ll be attending the NorCal BMA breakfast meet on January 15th, to catch a presentation by John Abraham and Dr. Vince Nowinski of Satmetrix. The topic is practical methods for quantifying WOM, and linking it to customer loyalty and long-term business success. They’ll include recent research on WOM and customer value using the Net Promoter Score as a gauge of … Read More