Barbara on March 23rd, 2011

On March 17, 2011 the Influencer to Advocates panel was held at the BrightTALK offices in San Francisco. Here is the video of the event.

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Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is!


  • Don Bulmer, VP, Influencer Relations, SAP
  • Mike Fauscette, GVP, Software Business Solutions, IDC
  • Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment
  • Moderated by Barbara French, co-founder of Think Influence.

Attend the event in person at the BrightTALK offices in San Francisco and pose questions throughout the panel - register at

Or, attend remote via the live interactive webcast & tweet your questions/comments - register at

When: Thursday, March 17
Registration / doors open: 7:15am
Roundtable: 8:00am - 8:45am
Networking Breakfast: 8:45am - 10:00am

“Influencers to Advocates”
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how to rise above the noise to capture their attention, and how to encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.


We wish to thank BrightTALK, graciously co-producing and videocasting this event. Interested in sponsoring? Contact me.

Not yet a member? Join Think Influence on LinkedIn.

Popularity: 67%

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand.

On March 17th, join me for a live streamed event where you’ll hear from Don Bulmer from SAP, Guy Kawasaki from Alltop and Michael Fauscette from IDC as they share what attracts them and learn how you can influence the influencer to become a brand advocate.

thinkinfluence panel

WHEN: March 17, 2011, 8:00-8:45am PDT. Also available for replay.

Participate from anywhere, by watching the live streamed video webcast and posting questions/comments via Twitter. Or watch the replay. Register at

Attend onsite in the panel audience or for a breakfast reception afterwards with the panelists. By invitation only.  Space is limited. Join the Think Influence group on LinkedIn to request an invitation.

Don Bulmer, Vice President of Global Communications, SAP AG
Guy Kawasaki, Co-founder, Alltop
Michael Fauscette, Group Vice President, Software Business Solutions, IDC
and moderator Barbara French, President & Managing Editor, Tekrati & Co-founder Think Influence

Free, however registration is required for the live webcast and replays. Onsite event is by invitation only.

Contact me for info on sponsoring Think Influence events. Contact BrightTALK for sponsoring their Social Media Marketing Summit.

This event is a joint production of Think Influence and BrightTALK. Think Influence is a grassroots community of peers discussing the role of influence in business.

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Barbara on February 4th, 2011

The website will close during the week of February 7, 2011. Some of the content — such as the Analyst Firms Directory and AR tips — is being moved here to Sway. Tekrati’s subscription service, Analyst Profiles, will be unavailable beginning the 28th of February.

After 11 years of being online, it’s time to make a change. I’m excited to be rejoining the corporate world and taking on a new role leading analyst relations for Juniper Networks.

I’d like to thank the global community who made Tekrati a valuable resource.

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If you missed today’s fast-paced webinar, here’s the audio replay. However our recorded conversation is just part of the discussion that took place. Check out the real-time reactions and side conversations at Twitter — hashtag #socialanalyst. Thanks to everyone who participated!

As Jeremiah said in his closing comments, we want to continue this conversation. Are you in? Please check back for links to the Twitter transcript. Also, trackback or comment here if you publish on the impact of social technologies on the industry analysts, their advisory clients and their analyst relations communities.

Special gratitude to our pilots at the Hangar – Christine Tan and Julie Viola — and to co-panelists Jeremiah Owyang, Carter Lusher and Jonny Bentwood.

The Impact of Social on the Analyst Industry: A Roundtable w/ Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang from Altimeter Group on Vimeo

Related posts:

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Social technologies are disrupting traditional business models, and the tech industry analyst business is no exception. Or is it? How is social truly changing the day to day work of the tech watchers? their advisory clients? their relations with tech providers? Tune in tomorrow as I exchange views on this important topic with fellow thought leaders Jeremiah Owyang, Jonny Bentwood and Carter Lusher. You can ask questions and more during the live webinar using the Twitter hashtag #socialanalyst. This virtual event is free. Register now so you can listen and participate tomorrow!

What you need to know:

Special thanks to Jeremiah for organizing and producing this event!

Related posts:

The brainstorm behind this event at Jeremiah’s blog
Personal point of view at Jonny’s blog
More stage-setting at Carter’s blog and here at Sway

Popularity: 17%

Barbara on September 8th, 2009

Forrester ResearchWhere is analyst relations going? How is it changing? What are the implications for people and programs? What can you do about it?

I’m delighted to announce that I’ll be leading a discussion on these points early next month with the Forrester Research Analyst Relations Council. It will be a lively exchange with practical and worthy ideas.

Special thanks to Trisha Mirel for inviting me!

And please take note:  Drop me a line if you’re not a member of the Council and you’re interested in attending. To be considered for guest entry, you must work in AR in an inhouse position.

Forrester Leadership Boards - Analyst Relations Council Fall Member Meeting
Marriott Magnificent Mile
Chicago, IL

“Looking Ahead: The Future of AR”
Wednesday, Wednesday, October 7 starting at 2:35PM
Where is AR going? How is AR changing to align with the growing phenomenon of so many smaller firms, independent analysts, and emerging influencers joining large firms in the influence mix? Hear one market expert’s opinion about future risks and opportunities for AR and lend your own to the mix.

See you there!

Popularity: 6%

Tekrati(TM) Industry Analyst Reporter and Webcom Communications Corporation announced today that three leading industry analysts will address how Open Source software, outsourcing, licensing, alliances and other software industry mega trends will transform software business strategies and competition over the next year. The interactive keynote panel will be held at the Software Business 2004 Conference (, which runs Sept. 22-23 at the Hyatt Regency San Francisco Airport hotel. The panel discussion takes place on Thursday, Sept. 23 at 8:00 a.m.
Attendees at the “Coffee with the Analysts Roundtable: Industry Trends Re-defining the Software Business” will hear how the software industry has entered a time of profound transformation. Software executives who understand which trends to watch — and how to adapt to them — will make their companies stronger. The panel of industry analysts will present incisive industry insights and business implications from four different areas of expertise: Open Source software, outsourcing, alliances, business and licensing models.

“Big changes are coming in the software industry,” said Barbara French, president and founder of Tekrati Industry Analyst Reporter, and moderator of the panel. “We’re approaching the time when software industry trends in Open Source, outsourcing, alliances and licensing will converge and redefine successful software business strategies. This is the perfect time for software vendors to interact with these analysts. Attendees will come away with valuable insights that will be extremely important for them as they develop their strategic business plans for 2005.”

The panelists are:

Rob Enderle, president and principal analyst, Enderle Group. Enderle provides regional and global companies with guidance in how to better target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. He has been ranked #1 since 1995 in press coverage world wide and been covered by all the major news organizations. Currently he writes for a wide variety of publications and also does a weekly radio spot for Wall Street Journal radio on consumer technology.

Marilyn Carr, vice president of the Global Software Partnering and Alliances Research Group at IDC. Carr has overall responsibility for strategic alliance, software channels and influence research. Her primary areas of research coverage are ISV relationships and partner economics. Current focuses include the allocation of resources within the partner program portfolio and the optimal levels of investment, and the impact of ISV programs and initiatives on partner performance and contribution. She recently participated in two major ROI studies for IDC on application service providers and business analytics applications.

Mark Smith, CEO & senior vice president of research, Ventana Research. Smith is responsible for the overall direction of Ventana Research and drives the global Performance Management research agenda covering both business and technology areas. Smith defined the blueprint for Performance Management, linking business and technology. He is an expert in Business Intelligence and Business Process Management and has redefined how to leverage human capital for Workforce Performance Management.

One-on-one meetings

Industry Analyst Reporter also will assist in scheduling private, one-on-one briefings on Thursday with the panelists as well as with Brian Turchin, president, Cape Horn Strategies and Miko Matsumura, industry analyst, The Middleware Company. Analysts will be available throughout the day. Registered attendees can request the briefings to drill down on the analysts’ presentations or explore related topics. Briefing requests will be accepted on a first-come basis. Registered attendees can request a 15-minute briefing onsite at the conference during the day, or request a meeting in advance.

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