Do awards influence decision-makers?

BarbaraBooks, Decision-makers

Can winning industry awards help sell products and services? According to the Influencer Marketing book, the answer is no: “Industry awards are primarily self-congratulatory ‘feel good’ exercises, which have limited marketing value and all but zero influence on the top decision-makers.” — Nick Hayes and Duncan Brown They do credit awards with some value in the early stage of a … Read More

AR Key Element in 2004 PRSA Silver Anvil Awards

BarbaraAnalyst relations, Public relations

Analyst relations played a key role in the tech-oriented public relations campaigns that won PRSA Silver Anvil Awards this year. The PRSA awards recognize campaigns demonstrating the best of public relations practices in forging public reputation. This year, competition for the awards included more than 600 entries across numerous campaign categories. Award-winning campaigns for technology companies that incorporated analyst relations … Read More