While the wildly successful “Groundswell” book by Charlene Li and Josh Bernoff continues winning acclaim — most recently from the American Marketing Association — Josh has announced work in progress on a new book. This time, he’s teamed with Ted Schadler as co-author.

The title is “Harnessing the Groundswell: Drive Your Business With Empowered Employees and Customers”. The authors say this next Groundswell book is not a sequel…

“It focuses on individuals empowered by technology — both employees and customers — and how businesses can efficiently turn them into a force for better performance.” - Josh Bernoff

Look for the book in summer 2010 from Harvard Business Press.

Josh is carrying forward some precedents established with the first Groundswell book project. For example, you can keep up with progress and more at the Groundswell blog.

In case you missed it, Charlene Li started her new book project a few months ago. She’s engaging with the community in full force. You can vote on the title for her book right now — check out this post. I’ll write more once she settles on the title. Hers is due out in May 2010.

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May marks the 1-year anniversary of the release of Charlene Li’s and Josh Bernoff’s book, Groundswell.  Several industry analysts have released books since then. I figure it’s a good time to shout out to some recent analyst authors and talk a little about why writing books can be such an important activity for market influencers and influencer relations professionals alike.

For IT industry analysts and other types of influencers, writing a book serves several purposes. Books can help create broad industry acceptance of ideas. They also elevate the status of the author as a bona fide expert, and serve as a powerful marketing tool. As a result, influencer relations programs take “author status” into account when profiling opinion-leaders. Publishing a book adds weight to the influencer’s market reach and authority.

 

Carol Baroudi, Jeffrey Hill, Arnold Reinhold, Jhana Senxian: “Green IT For Dummies” explores how businesses can save money and energy and reduce environmental waste by becoming a leader in green technology.  Carol has other “Dummies” titles to her credit, including SOA for Dummies which she co-wrote with Judith Hurwitz, Robin Bloor & associates.

 

John Blossom: Developed through a collaborative expert wiki, “Content Nation: Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future” describes how social media changes the way businesses market products & services, influences how people interact with the government, and dictates how we communicate with one another on a personal level.

 

 

Greg Schulz: “The Green and Virtual Data Center” covers technologies and techniques for data centers trying to maximize resources such as power, cooling, floor space, storage, server performance, and network capacity. It shows how to make server and storage virtualization energy efficient and still be able to support a diversity of high-performance applications without degrading application quality of service or service level commitments. 

 

 

Chetan Sharma: “Wireless Broadband: Conflict and Convergence” (IEEE Series on Digital & Mobile Communication) explains the business, regulatory, and technology issues of the future market for wireless services. It covers broadband and the information society; drivers of broadband consumption; global wireless market analysis; broadband IP core networks; convergence; and contention and conflict. 

 

 

Jackie Fenn, Mark Raskino: Companies rush to adopt the innovation, often with a heavy investment—and then, when the promised bounty doesn’t appear as quickly as anticipated, there’s an equivalent rush to bail out. ”Mastering the Hype Cycle” lays out a disciplined, benefits-led approach to innovation adoption, drawing on company examples and Gartner’s STREET framework (Scope, Track, Rank, Evaluate, Evangelize, Transfer).

 

 

Did I miss one?  Feel free to post additions & comment on these titles. All valid influencers and all types of influencers are welcome.

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