SVAMA: Bringing authenticity back into marketing


The Silicon Valley chapter of the AMA is teaming up with HP Analyst Relations for an evening focused on what’s working and what’s not working in marketing today. Rohit Bhargava will keynote, then moderate a panel of HP and Intel marketers. Rohit publishes the Influential Marketing Blog, ranked among the top 50 marketing blogs in the world, and has been … Read More

Measuring up while the chips are down

Barbarainfluence, social media

It’s easy to get caught up in what to say, how to say it — even how many characters to say it in — and completely lose sight of the simple truth that our words are just words, unless they’re backed by actions. This is certainly not a new idea. However, it’s being expressed by lots of different people right … Read More

Bert Decker’s Top 10 best and worst communicators for 2008


I know, I know, the good gentleman from our UK office deplores lists. I like lists. Here’s one that’s useful for many of us who analyze influencers and aspire to be influential: Bob Decker’s list of the top 10 best and 10 worst communicators for 2008. The list is completely subjective. There’s no science behind it, no magic. Yet IMHO, … Read More

Analyst Bashups: Time to Talk Back

Barbaraanalysts, influence

It’s that time of year again. Time to decide which industry analysts called the shots, gave the answers, and made the time often enough to earn an IT research and advisory contract for 2007. My advice to analysts this year: publish proof points showing your accuracy, timeliness, objectivity, engagement. Put forward some well researched — not just well rehearsed — … Read More