The Silicon Valley chapter of the AMA is teaming up with HP Analyst Relations for an evening focused on what’s working and what’s not working in marketing today. Rohit Bhargava will keynote, then moderate a panel of HP and Intel marketers.
Rohit publishes the Influential Marketing Blog, ranked among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, and other global media. He is a frequent keynote speaker on marketing and business and is commonly recognized as the creator of the new marketing concept Social Media Optimization (SMO).
Cost is $30 and up. Networking, food and cocktails start at 5:30pm. More info at SVAMA.org. See you there!
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It’s easy to get caught up in what to say, how to say it — even how many characters to say it in — and completely lose sight of the simple truth that our words are just words, unless they’re backed by actions.
This is certainly not a new idea. However, it’s being expressed by lots of different people right now. Everyone has a different context. Witness:
Seth Godin talks to it in terms of authenticity.
Greg Cordell talks about it in terms of love.
Duncan Brown touches on it in terms of what makes a good analyst.
We’re all facing the same tough year. Maybe this is a good time to take stock of ourselves and the people we trust. Ask some of the hard questions. Look for the proof points. See who measures up while the chips are down.
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I know, I know, the good gentleman from our UK office deplores lists. I like lists. Here’s one that’s useful for many of us who analyze influencers and aspire to be influential: Bob Decker’s list of the top 10 best and 10 worst communicators for 2008.
The list is completely subjective. There’s no science behind it, no magic. Yet IMHO, it’s one of the best lists of its kind for 2008.
I see several common denominators among the people who made Bob’s lists. Perhaps the most important are authenticity, commitment and fearlessness.
These characteristics contributed to the success of the best communicators — including Barack Obama, Randy Pausch and Colin Powell.
Interestingly, they also figured prominently in the backstories of the worst communicators. Richard Fuld might have fared better were he less authentic. Most of the group landed on the list for their lack of authenticity, commitment and fearlessness.
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