Inside-out: Industry Analysts on their Blogs

BarbaraAnalyst relations, analysts, Industry analysts, social media

Five industry analysts speak candidly about their blogs — past, present and future — in this supplement to Tekrati‚Äôs Special Report: The State of Analyst Weblogs. QUESTION: Why did you start your blog? Carl Howe, Blackfriars blog: We started our blog because we were commenting on interesting articles and data verbally with our clients, but had no venue to pass … Read More

Special Report: The State of Analyst Weblogs, Part 2

BarbaraAnalyst relations, analysts, Industry analysts, social media

As professional opinion leaders and market experts, industry analysts face three key challenges as bloggers: credibility, relevance and passion. Tekrati explores these challenges and how different analyst groups address them, as we continue this special report on industry analyst blogs. Related stories offer in-depth comments from selected analysts, and a reading list that links directly to analyst commentary on blogs … Read More

Special Report: The State of Analyst Weblogs, Part 1

Barbaraanalysts, Industry analysts, social media

The high tech industry analysts have been slow to adopt blogs. That’s about to change. In this two-part special report, Tekrati takes the pulse of the industry analyst bloggers. The report supplements the launch of our newest online resource, a directory of industry analyst blogs. At first glance, the slow spread of analyst blogs seems illogical. We expect the analysts … Read More

Analyst Weblogs and AR Best Practices

BarbaraAnalyst relations, analysts, Bloggers, social media

A few industry analysts are experimenting with weblogs, or “blogging”, as an additional, more informal or more immediate vehicle for expression. For analyst relations managers, the greatest value of these first-generation analyst blogs is not in delivering influence or mentions for their employer. The value is in providing candid insights into analysts as normal, socially connected human beings. AR Benefits … Read More