Tekrati Closes in February 2011

BarbaraAnalyst relations, Tekrati

The Tekrati.com website will close during the week of February 7, 2011. Some of the content — such as the Analyst Firms Directory and AR tips — is being moved here to Sway. Tekrati’s subscription service, Analyst Profiles, will be unavailable beginning the 28th of February. After 11 years of being online, it’s time to make a change. I’m excited … Read More

Altimeter Group Reveals Challenges of Disrupting the Analyst Business

Barbaraanalysts, Industry analysts

Altimeter Group is not a traditional IT industry analyst firm. The group not only provides expertise on innovating business through disruption, but also embodies a good deal of innovation through disruption. Two years in, it’s becoming clear that even analysts inclined to push the envelop — such as Michael Gartenberg and R “Ray” Wang — find the new business model … Read More

Register for the Bay Area Executives Meetup: Super Panel on Influence

Barbarainfluence, Influencer engagement, Influencer identification, Influencer marketing, social media

Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There’s no better time than today to re-fresh your thinking about influence — what it is, who has it, what roles it can play in business. I’ll be discussing these topics at next week’s Bay Area Executives Meetup in Mountain View, CA, … Read More

Advisory Industry Competition: Pushing Past ‘Business as Usual’ (Part 2)

BarbaraAnalyst relations, analysts, Industry analysts, Research, Sourcing advisors

By Barbara French and Gideon Gartner (@bfr3nch, www.barbarafrench.net, @gideongartner, www.gideongartner.com) In the first part of this post, we challenged an urban myth that small analyst firms are threatening the Gartner and Forrester Research business models. We as yet see no compelling evidence. What we do see is many small advisory firms performing vital roles in the IT ecosystem, a few … Read More

Recording: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang

BarbaraAnalyst relations, analysts, Bloggers, influence, Influencer marketing, social media, Tekrati

If you missed today’s fast-paced webinar, here’s the audio replay. However our recorded conversation is just part of the discussion that took place. Check out the real-time reactions and side conversations at Twitter — hashtag #socialanalyst. Thanks to everyone who participated! As Jeremiah said in his closing comments, we want to continue this conversation. Are you in? Please check back … Read More

Register now, tune in tomorrow: Impact of Social Tech on the Analyst Industry

Barbaraanalysts, Bloggers, Events, Industry analysts, influencer relations, social media, Tekrati

Social technologies are disrupting traditional business models, and the tech industry analyst business is no exception. Or is it? How is social truly changing the day to day work of the tech watchers? their advisory clients? their relations with tech providers? Tune in tomorrow as I exchange views on this important topic with fellow thought leaders Jeremiah Owyang, Jonny Bentwood … Read More

Advisory Industry Competition: Pushing Past ‘Business as Usual’

BarbaraAnalyst relations, analysts, Industry analysts, Research, Sourcing advisors

By Gideon Gartner (@gideongartner, www.gideongartner.com) and Barbara French (@bfr3nch, www.barbarafrench.net) There’s a good deal of speculation on whether the research and advisory business is entering a new phase — one in which small Advisory firms may be thriving at the expense of the large firms. David Hatch summed up this point of view in a comment to “Advisory Industry, a … Read More

GigaOM Pro Marks First Anniversary, Emerges from Beta at Structure 2010

BarbaraAnalyst relations, analysts, Industry analysts

Editor’s Note: Republishing this post I wrote today for Tekrati. It ties into several of my themes here, and to my July webinar with Jeremiah Owyang. GigaOM today celebrates the first anniversary of its GigaOM Pro research division. GigaOM Pro is one of the more interesting of the recent entrants to high tech industry analyst business. Mike Wolf (@michaelwolf), vice … Read More

What’s the impact of social on the analyst industry?

BarbaraAnalyst relations, analysts, Bloggers, Events, influencer relations, social media, Tekrati

Do you have some opinions on how social media is changing the analyst business? Or how it could be changing the analyst game? If so, I’d love to hear from you. Your points may well end up on my July roundtable, “The Impact of Social on the Analyst Industry“,  with Jonny Bentwood of Edelman, Carter Lusher of SageCircle, and our roundtable producer … Read More

CloudNine PR: top media channels for reaching UK IT decision makers

Barbarainfluence, Influencer marketing, Public relations, social media

Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More