In early 2005, Tekrati published a special report on the state of industry analyst blogs and launched the Tekrati online directory of analyst weblogs. Here, we provide links and summaries for the special report, as well as the two sidebars. At the time of launch, we listed 60 blogs in the directory. As of the end of March 2005, we list close to 90.
Special Report: The State of Analyst Weblogs, Part 1
The high tech industry analysts have been slow to adopt blogs. That’s about to change. In this two-part special report, Tekrati takes the pulse of the industry analyst bloggers… At first glance, the slow spread of analyst blogs seems illogical. We expect the analysts to embrace new technologies. We expect the analysts to embrace tools that can increase their visibility and effectiveness as thought leaders. Where the two intersect — new technologies and new communications channels — we expect to find analyst nirvana. So, why the slow uptake?
Special Report: The State of Analyst Weblogs, Part 2
As professional opinion leaders and market experts, industry analysts face three key challenges as bloggers: credibility, relevance and passion. Tekrati explores these challenges and how different analyst groups address them, as we continue this special report on industry analyst blogs. Related stories offer in-depth comments from selected analysts, and a reading list that links directly to analyst commentary on blogs and RSS.
Inside-out: Industry Analysts on their Blogs
Five industry analysts speak candidly about their blogs — past, present and future — in this supplement to Tekrati’s Special Report: The State of Analyst Weblogs.
Industry Analysts on Blogs and RSS: Research Links
This sampling of industry analyst research and commentary on blogs and RSS supplements Tekrati’s special report on analyst blogs, and the launch of our directory of analyst blogs.
Tekrati’s Directory of Analyst Blogs*
The directory includes company and personal blogs published by industry analysts. Each listing includes analyst author, blog title, blog URL, blog description, and the name of the associated analyst firm linked to its listing in our free directory of industry analyst firms. The OPML includes blog titles, URLs and RSS feed URLs as applicable.
* Effective 11 F ebruary 2011, the Tekrati Analyst Blogs Directory & OPML are no longer available.
Reprinted from Tekrati
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In the November 4th update companion to his book, editor Robert Berkman calls out The Industry Analyst Reporter as “an excellent source for keeping up to date” on the major technology industry market research publishers.
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Advisory Councils are one of the most effective venues for building strategic relationships between leading industry analysts and vendor executives. According to Rob Enderle, one factor that determines the effectiveness of analyst advisory councils is the degree of goal orientation and planning. Councils that are effective tend to have clear, concise goals that are collaboratively set with both the host company and the analysts.
The more effective councils also meet regularly.
By contrast, less effective councils usually lack goals or overlook the analyst expectation to participate in goal-setting as well as ongoing, stable dialogues and processes.
“In other words, beating analysts to death with foils on a whim seldom works,” says Mr. Enderle, who participates in several advisory councils for vendors such as AMD, Clear Cube, Dell Computer, HP, IBM and Toshiba. In his experience, the high tech vendor executives who achieve the most value from their industry analyst advisory councils are those who involve analysts upfront in goal setting and planning.
Mr. Enderle offered numerous candid insights on building executive advisory councils and their impacts on industry analyst influence and objectivity during a live interview with Sam Whitmore Media Survey and Tekrati on November 4, 2004.
Enderle Group white paper: Download the related Enderle Group white paper (PDF): Enderle Group Advisory Council Report, 2004-11-04
Reprinted from Tekrati
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Soucy Communications Group, the agency of record for Tekrati, Inc., and The Industry Analyst Reporter will provide 1:1 analyst briefings support to registered attendees during the Software Business 2004 conference in San Francisco this week. Analysts available for the 1:1 meetings on Thursday, September 23rd include Marilyn Carr, IDC; Rob Enderle, Enderle Group; Mark Smith, Ventana Research; Brian Turchin, Cape Horn Strategies; and Miko Matsumura, The Middleware Company.
The software vendor conference includes an interactive analyst keynote panel at 8:00 a.m. on September 23rd, featuring Carr, Enderle and Smith and moderated by Industry Analyst Reporter.
Reprinted from Tekrati
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