Barbara on February 11th, 2011

I’m pleased to introduce my new directory of analysts, here at
This is both a new home and a new version of the Tekrati Directory of Analyst Firms. Let me tell you about it.

From 2000 to noon today, the analyst firms directory was part of Tekrati and I was its managing editor. Tekrati was the online guide to the IT and telecommunications industry analysts. It included 3 directories & OPML, 2 news services & a dozen RSS feeds, a strategic consulting business, and my tips, insights and commentary on the analyst business. By 2011, Tekrati had profiled some 650 analyst firms, published over 12,000 news posts, and hosted 150K to 250K unique visitors each year.

As of today, the analyst directory is a personal curation project and part of my personal blog.

It remains a freely available information resource for anyone — technology buyers, analyst relations professionals, marketers, journalists, analysts, recruiters — looking for experts on the tech and telecoms markets.

Gradually, this new directory will include organizations that employ analysts and produce industry research, regardless of whether they are “analyst firms”. Many industry organizations and corporations produce research on a par with the analyst houses. I’ll be adding them to this directory going forward, so that it becomes a better resource for influencer relations and influencer marketing programs.

Another change: As the directory is now part of my WordPress blog, comments are turned on! Feel free to post comments to any firm listing. That includes factual corrections and informed opinions. I will delete comments that are unprofessional or otherwise downright snarky.

As always: There’s no need to register to browse. There’s no charge for listings. There’s no option to upgrade listings. And, all listings are at my discretion.

Popularity: 82%

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand.

On March 17th, join me for a live streamed event where you’ll hear from Don Bulmer from SAP, Guy Kawasaki from Alltop and Michael Fauscette from IDC as they share what attracts them and learn how you can influence the influencer to become a brand advocate.

thinkinfluence panel

WHEN: March 17, 2011, 8:00-8:45am PDT. Also available for replay.

Participate from anywhere, by watching the live streamed video webcast and posting questions/comments via Twitter. Or watch the replay. Register at

Attend onsite in the panel audience or for a breakfast reception afterwards with the panelists. By invitation only.  Space is limited. Join the Think Influence group on LinkedIn to request an invitation.

Don Bulmer, Vice President of Global Communications, SAP AG
Guy Kawasaki, Co-founder, Alltop
Michael Fauscette, Group Vice President, Software Business Solutions, IDC
and moderator Barbara French, President & Managing Editor, Tekrati & Co-founder Think Influence

Free, however registration is required for the live webcast and replays. Onsite event is by invitation only.

Contact me for info on sponsoring Think Influence events. Contact BrightTALK for sponsoring their Social Media Marketing Summit.

This event is a joint production of Think Influence and BrightTALK. Think Influence is a grassroots community of peers discussing the role of influence in business.

Popularity: 100%

Barbara on February 4th, 2011

The website will close during the week of February 7, 2011. Some of the content — such as the Analyst Firms Directory and AR tips — is being moved here to Sway. Tekrati’s subscription service, Analyst Profiles, will be unavailable beginning the 28th of February.

After 11 years of being online, it’s time to make a change. I’m excited to be rejoining the corporate world and taking on a new role leading analyst relations for Juniper Networks.

I’d like to thank the global community who made Tekrati a valuable resource.

Popularity: 68%

If you missed today’s fast-paced webinar, here’s the audio replay. However our recorded conversation is just part of the discussion that took place. Check out the real-time reactions and side conversations at Twitter — hashtag #socialanalyst. Thanks to everyone who participated!

As Jeremiah said in his closing comments, we want to continue this conversation. Are you in? Please check back for links to the Twitter transcript. Also, trackback or comment here if you publish on the impact of social technologies on the industry analysts, their advisory clients and their analyst relations communities.

Special gratitude to our pilots at the Hangar – Christine Tan and Julie Viola — and to co-panelists Jeremiah Owyang, Carter Lusher and Jonny Bentwood.

The Impact of Social on the Analyst Industry: A Roundtable w/ Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang from Altimeter Group on Vimeo

Related posts:

Popularity: 34%

Social technologies are disrupting traditional business models, and the tech industry analyst business is no exception. Or is it? How is social truly changing the day to day work of the tech watchers? their advisory clients? their relations with tech providers? Tune in tomorrow as I exchange views on this important topic with fellow thought leaders Jeremiah Owyang, Jonny Bentwood and Carter Lusher. You can ask questions and more during the live webinar using the Twitter hashtag #socialanalyst. This virtual event is free. Register now so you can listen and participate tomorrow!

What you need to know:

Special thanks to Jeremiah for organizing and producing this event!

Related posts:

The brainstorm behind this event at Jeremiah’s blog
Personal point of view at Jonny’s blog
More stage-setting at Carter’s blog and here at Sway

Popularity: 17%

Do you have some opinions on how social media is changing the analyst business? Or how it could be changing the analyst game? If so, I’d love to hear from you. Your points may well end up on my July roundtable, ”The Impact of Social on the Analyst Industry“,  with Jonny Bentwood of Edelman, Carter Lusher of SageCircle, and our roundtable producer and host, Jeremiah Owyang of Altimeter Group. The Twitter hashtag is #socialanalyst.

We’ll be discussing — and debating — the impact of social on analysts and analyst firms, and resulting changes in the analyst experience for IT decision makers, tech providers and their analyst relations representatives.

Some changes are taking place behind the scenes, in business, research and sales operations. Some changes are clearly visible at events and online through blogs, communities, media sites and Twitter. Other changes are being forced on the analyst business by IT decision makers and tech providers, as social media redefines approaches to decision making and influencer relations.

Social is not just another hammer in the tech toolbox. It’s also a set of behaviors. We expect analysts to adopt these new behaviors. So far, some are, some are not.

As with all Altimeter Group webinars, this one is free to attend and space is limited! Register at your earliest if you’d like to participate in the live conversation.

  • What: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang
  • When: Wed, Jul 21, 2010 from 9:00 AM - 10:00 AM PDT
  • Info, Register:

Special thanks to Jeremiah for organizing this event!

Editor’s update, June 29th: Post your suggestions on topics & points of view you think we should cover during the roundtable at Jeremiah’s blog.

Popularity: 13%

Barbara on May 17th, 2010

Tekrati is getting a new logo as part of its 10th anniversary update. I’d appreciate your comments before we tear apart the existing Tekrati masthead.

Here’s my top pick (so far):

Tekrati Logo

It’s over in the right column here as well.

If you’re wondering where this came from: Michael Montoya Graphic Design created a fun logo and site design for the Tekrati debut in 2000. Around mid-decade, we skinnied the logo down to the typography. Coming full circle - bringing back the lightbulb and the original color palette - seems a good way of saying, “10 years - yes!”

Popularity: 6%

Updated February 26, 2008. Today, businesses have new challenges for gaining trust and influence with a new generation of business leaders and consumers that receives information and forms opinions differently than all generations before it. Meanwhile, opportunities to connect and exchange information are escalating at a furious pace. Get the inside track on the latest trends and how to benefit, when top PR, social networking, entertainment and news executives gather next week with the Churchill Club in California. Discount for Friends of Tekrati.

Churchill Club Event:Who Do You Trust? Trends in trust and influence for the next generation of business leaders

This informative discussion about trust and influence features new data from a worldwide study on who the next generation of business leaders rely on for information and why.

The next generation of rising business stars is among the most info-literate in history. Trust has become an even greater currency than price and quality in the fight for customer, partner and shareholder loyalty. As businesses confront truly divisive perceptions about how trustworthy business, government, media and non-government organizations are to the info-literates, a key question business leaders are asking today is: “Who do they trust?”

  • When: Tuesday, February 26th, 6:00 p.m.
  • Speakers: leading social psychologist and author on trust and influence, Bob Cialdini; head of the world’s largest independent PR firm, Richard Edelman; Facebook’s Chief Privacy Officer, Chris Kelly; YPulse’s Founder and Editor, Anastasia Goodstein
  • Moderated by: Katie Hafner of the New York Times.
  • Location: Computer History Museum, Mountain View, Calif.


Churchill Club Event:Use or Be Used: Navigating Well in the Always On Society

Update: this event postponed, new date TBD, as of February 26. - Editor

Opportunities to be connected and send and receive information are escalating at a furious pace. This event offers valuable insights about how to operate in the Always On world for business and personal benefit, including:

  • The market opportunities
  • The difficulties of reaching the always overloaded consumer
  • The secrets to making information interesting, presentable and digestible in even the smallest available moments
  • How information consumers can use constant connectedness to their advantage and not become part of the feeding frenzy



  • When:Thursday, February 28th, 6:00pm
  • Speakers: Marc Hedlund, Co-Founder & Chief Product Officer, Wesabe; Garrett Link, General Manager, RealGames, RealNetworks; John Poisson, CEO, Tiny Pictures; Ellen Siminoff, Chairman, Efficient Frontier; Gene Wang, Chairman, Airscape Communications
  • Moderated by: Matt Richtel of the New York Times
  • Location: Grand Hyatt, Union Square, San Francisco, Calif.


Friends of Tekrati Discounts

Register in advance for these events and save $15 off the general rate. Enter discount code gtekrati08 when prompted during online purchase.

Tekrati is pleased to support the Churchill Club by bringing events of interest to the attention of Tekrati readers.

Popularity: 2%

Barbara on August 1st, 2007

The Tekrati directory of analyst blogs is easier to use, offers more information and is better integrated with its sister directories, on analysts and analyst firms. What’s more, we migrated the OPML to the latest rev and did an extensive housecleaning on the listings. Richard handled the programming effortlessly, as always. I, on the other hand, am still wrestling with a content issue: new rules for separating a blog from any other form of online journal or commentary. I’m asking for help.

You might be thinking that I’m a little slow on the draw, given that I’m just now pondering the universal truths of Blog, some two and half years into publishing a directory of blogs.

Since the 2005 directory debut, my rule has been this: there must be evidence of blog publishing software and/or blog coding and format standards. That’s what split the blogwashers — my term for analysts using web pages that mimic a blog in a cosmetic way — from the bloggers. Only the bloggers that passed this test made it into the directory.

Fast forward to 2007. I’m feeling increasingly self-conscious about this technology-only premise, and that’s not a good thing. More web content seems to be a hybrid, a blend of blog and other content publishing applications. This results in too much dithering on my part. And, I don’t like to guess. Whether a blog is in or out of the directory should be a simple decision. It should not be subjective. (Other elements are subjective, as it is, like who is and who is not an analyst. That’s another conversation.)

What to do? I don’t think that adding more technology to my filtering criteria is the right approach. After all, any kind of page can be turned into an RSS feed, lots of publishing systems allow reader comments, lots of blog templates perform like traditional websites, and lots of analyst blogs don’t accept comments or have feeds that don’t validate.

Over the weekend, I asked Alan Pelz-Sharpe, author of doingITbetter and an analyst at CMS Watch, for his thoughts. He suggested that both purpose and means of publishing could work as criteria. Here’s an excerpt from his email:

“From my perspective a blog is something that is regularly updated and free for open consumption. I guess it is also a little less edited, and (in the spirit of a diary or weblog) more off the cuff - if something requires more thought and examination then this is not the place for it.”

I’m hoping that some analysts and readers will chime in, through trackbacks via the Tekrati weblog. It would be great to get opinions from the likes of Carl Howe, Mike Gotta, Charlene Li or Josh Bernoff, Dale Vile, James Governor, John Blossom, Stowe Boyd, Jen McClure, Jonny Bentwood, and Erik, and of course, more from Alan. And, you.

Thoughts on the redesigned blog directory would be most appreciated, as well. We’re now in position to add more interesting bells and whistles. What appeals to you, and what does not?

The blog directory starts at*

*Effective 11 February 2011, The Tekrati Analyst Blogs Directory is no longer available.

Reprinted from Tekrati.

Popularity: 3%

Special Event: An Evening with Gideon Gartner, at the Computer History MuseumToday, IT industry analysts hold sway as global intermediaries between technologists and business, media, governments, universities and investors. Yet, there was a time when the industry analysts were a group of rebellious start-ups, bent on reinventing conventional industry intelligence services for computer buyers, investors and manufacturers. Join Tekrati and the Computer History Museum on Tuesday, May 15th at 6:30 PM as it presents a special evening of candid and personal insights on the rise of the industry analysts from industry analyst marketplace pioneer Gideon Gartner. The event takes place at the Computer History Museum, 1401 N. Shoreline Boulevard, Mountain View, CA. Free. Suggested donation of $10 at the door. Advanced registration is strongly advised.

The event features Gideon Gartner, best known as the founder of Gartner Group and GiGa Information Group, in conversation with venture capitalist Neill Brownstein. The conversation between Gartner and Brownstein will be recorded for the Museum archives, and also streamed over the web through YouTube.

Members of the Museum and invited guests are also invited to attend a reception, starting at 8:00 PM.

This is the first event hosted by the Computer History Museum to recognize and explore the role of IT industry analysts in the development of the computer industry. The next event focused on the industry analysts will take place in the autumn.


  • TUESDAY, May 15, 2007
  • Discussion: 6:30 PM - 8:00 PM
  • Reception for Speakers, Members and Invited Guests: 8:00 PM - 9:00 PM. Wine provided by The Mountain Winery.



Registration for the discussion is free. If possible, meet the suggested donation of $10.00 at the door, unless you are a member of the museum.

To register or for more information on the event, please visit the Computer History Museum’s Web site at:

“An Evening with Gideon Gartner, in conversation with Neill Brownstein”

Or, call +1 (650) 810-1005.


Computer History Museum
1401 N. Shoreline Boulevard
Mountain View, CA 94043

Get directions here.

Sponsors, Supporters

Contact the Computer History Museum or Barbara French, Tekrati, for information on supporting this and future analyst-focused events at the Computer History Museum.

Tekrati is pleased to support the Computer History Museum through editorial coverage, advertising, networking, and volunteerism.

About Gideon Gartner

An entrepreneur and CEO, Gideon Gartner founded and built three information technology and investment research companies, and is best known as leader of Gartner Inc. which at over $1 billion revenues, is the world’s leading IT Advisory firm. His other companies were Soundview Technology (sold to Schwab) and GIGA Information Group (sold to Forrester Research). The premise for each of his firms was a radical departure from then-current practice. Gartner holds B.S. and M.S. degrees from M.I.T. and M.I.T.’s Sloan School of Management, respectively. After schooling, Gartner worked for System Development Corp. (SDC), IBM Corp., and Oppenheimer&Co., where he was voted in the principal poll of financial institutions (Institutional Investor Magazine) as the leading individual computer industry analyst, for six consecutive years. He presently lives in Aspen and New York and is involved with several businesses and philanthropies.

About Neill Brownstein

In July 2005, Neill Brownstein was one of the co-founders of Footprint Ventures — Bangalore, India. And in 1973, he co-founded Bessemer Venture Partners which has become one of the premier venture firms in Silicon Valley. In 1996, Brownstein was also a co-founder of Novak Biddle Venture Fund. In his thirty-five + year venture capital career, Brownstein has specialized in starting companies charting new markets and new technologies including Telenet Communications Corporation, the first worldwide packet-switched data transmission service; VMX, Inc, the inventor of voice mail; Gartner Group, the leading provider of strategic information services to the IS market; Ungermann-Bass, Inc. the first commercial implementer of local area networks; Maxim Integrated Products, the worldwide leader in design, development, and manufacture of CMOS linear and mixed-signal integrated circuits; Mosel-Vitelic, Inc, the early leader in fast CMOS memory chip technology; Veritas Software, the leader in enterprise storage management and high availability software products that manage data for business-critical computing systems; and DSP Communications Corporation, the leading provider of digital signal processing chipsets to the cellular phone market. He currently serves on the boards of VYYO, Inc. and Club One.

Popularity: 3%