Register for the Think Influence panel: Influencers to Advocates

BarbaraEvents, influence, Influencer marketing, influencer relations, social media, Tekrati30 Comments

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage … Read More

NetBase Snapshot: Social love for Gartner, Forrester, IDC and Altimeter Group

BarbaraAnalyst relations, analysts, social mediaLeave a Comment

Lisa Joy Rosner at NetBase has posted a newly minted social media sentiment analysis on Gartner, Forrester Research, IDC and Alitmeter Group. For me, there’s one surprise in the results. No surprise, Gartner and Forrester command the largest online presence and their mentions are less emotional, more informational. Social conversations tend to reference them more as institutions. This points to … Read More

Register for the Bay Area Executives Meetup: Super Panel on Influence

Barbarainfluence, Influencer engagement, Influencer identification, Influencer marketing, social media2 Comments

Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There’s no better time than today to re-fresh your thinking about influence — what it is, who has it, what roles it can play in business. I’ll be discussing these topics at next week’s Bay Area Executives Meetup in Mountain View, CA, … Read More

Recording: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang

BarbaraAnalyst relations, analysts, Bloggers, influence, Influencer marketing, social media, Tekrati7 Comments

If you missed today’s fast-paced webinar, here’s the audio replay. However our recorded conversation is just part of the discussion that took place. Check out the real-time reactions and side conversations at Twitter — hashtag #socialanalyst. Thanks to everyone who participated! As Jeremiah said in his closing comments, we want to continue this conversation. Are you in? Please check back … Read More

Register now, tune in tomorrow: Impact of Social Tech on the Analyst Industry

Barbaraanalysts, Bloggers, Events, Industry analysts, influencer relations, social media, TekratiLeave a Comment

Social technologies are disrupting traditional business models, and the tech industry analyst business is no exception. Or is it? How is social truly changing the day to day work of the tech watchers? their advisory clients? their relations with tech providers? Tune in tomorrow as I exchange views on this important topic with fellow thought leaders Jeremiah Owyang, Jonny Bentwood … Read More

What’s the impact of social on the analyst industry?

BarbaraAnalyst relations, analysts, Bloggers, Events, influencer relations, social media, Tekrati10 Comments

Do you have some opinions on how social media is changing the analyst business? Or how it could be changing the analyst game? If so, I’d love to hear from you. Your points may well end up on my July roundtable, “The Impact of Social on the Analyst Industry“,  with Jonny Bentwood of Edelman, Carter Lusher of SageCircle, and our roundtable producer … Read More

CloudNine PR: top media channels for reaching UK IT decision makers

Barbarainfluence, Influencer marketing, Public relations, social media1 Comment

Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More

Of rock stars and analysts

BarbaraAnalyst relations, analysts, Industry analysts, influence, Influencer ranking, social media, Sourcing advisors20 Comments

I’m not a fan of the growing schism between Altimeter Group and the rest of the analysts. One of the most visible wedges driving this rift is the idea of “rock star analysts.” “Rock star analyst” is an old notion with deep roots among financial analysts. Originally, rock star analysts were the ones who made the right call the most … Read More

Meet Jackie Huba, Shel Holtz, Brian Solis, Dave Carroll and other social media/influencer strategy leaders on Weds April 21 at NewComm Forum in San Mateo, Calif.

BarbaraBloggers, Branding, Events, Influencer marketing, marketing, Public relations, social mediaLeave a Comment

NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you discount codes for both the 1-day package and full conference. Let me know if you’ll be there on the 21st. I’d love to meet … Read More