You can ramp up quickly on some basic influencer marketing concepts and strategies thanks to webmasterradio.fm. Co-hosts Brandy Shapiro-Babin and Jiyan Wei conducted a lively interview with Influencer50 founder and president Nick Hayes last week.
They covered good ground — who is an influencer, how influence works, why it’s important, plus some basic influencer marketing strategies.
The podcast is part of Webmasterradio’s “Cover Story” channel on PR. It’s a good listen, especially for PR and AR professionals interested in broadening their horizons.
You can stream or download the episode here: “Influencer Marketing Strategies”. As of this posting, it’s available free of charge.
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Auburn University’s Robert French (no relation), with the support of James Farmer, has launched PRblogs.org to bring PR professionals, educators and students together within a blogging community. PR practioners, educators and students can sign up for a free, ad-free, fully hosted blog of their own. For PR pro’s, this is a low risk, no (monetary) cost way to begin experimenting with a blog of your own. It also offers the opportunity to engage with a diverse community of PR bloggers.
The effort quickly earned two thumbs up from the likes of Jeremy Pepper, Neville Hobson, Octavio Rojas, Guillaume du Gardier, Shawn Lea, Scott Kidder, Dale Wolf, Allan Jenkins, and Blake Barbera. What better way to understand blogging than to participate? Sign up for a free blog and get started today.
Source: prblogs.org.
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Alan Weinkrantz and Company will hold its annual Public Relations/Analyst Relations seminar in Tel Aviv on Monday, June 20th. Sponsored by PR Newswire and entitled “How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts”, the seminar will focus on the process of developing a company’s message and executing an effective PR program in order to generate media coverage and industry credibility.
The seminar is geared toward CEOs and senior level marketing and communications executives who are facing the challenges of effectively reaching influential media, analysts, and opinion leaders. It is designed to provide attendees with the knowledge and insight needed to be increasingly effective in managing their company’s media and analysts relations programs.
Find registration contacts and more information at Alan’s blog. Source: PR Newswire and Alan Weinkrantz PR Web Log.
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Reporting from SNCR’s New Communications Forum 2005: A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media.
Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, trends and sentiment expressed in blogs, message boards, customer feedback sites, consumer emails, usenet groups and other consumer content to gain immediate market intelligence. It analyzes over four million consumer postings per day delivering valuable insight about what potential and existing customers, competitors and employees are discussing that may have significant effect on a company’s products, reputation, people and sales. In short, it delivers real-time market intelligence and measurements of how a company is perceived in the “blogosphere.” Source: Business Wire VPO for.
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PR Newswire’s blog offers a useful summary of an older yet highly applicable study on tactics and strategies that increase the internal clout of corporate public relations professionals. For example, upward appeal — empowerment from the top of the food chain — was less effective than a coalition of peer support. Ingratiation — being the good times, party department — hampered internal influence.
The study was conducted by Julie O’Neil and the results were originally published in the Public Relations Review in 2003. Visit this permalink for Maria Perez’ January 4th post, “Upward Influence Tactics to Use and Avoid”: PR Newswire MediaInsider.
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Analyst relations played a key role in the tech-oriented public relations campaigns that won PRSA Silver Anvil Awards this year. The PRSA awards recognize campaigns demonstrating the best of public relations practices in forging public reputation. This year, competition for the awards included more than 600 entries across numerous campaign categories. Award-winning campaigns for technology companies that incorporated analyst relations as a strategic element are:
- Brightmail, Inc. and agency Connecting Point Communications: Making Spam History
- CheckFree Corporation and agency Schwartz Communications: Next Wave of Online Bill Payers
- Hewlett-Packard and Omnicom agencies Porter Novelli and Kaleidoscope: A New Focus
Browse 2-page summaries of the winning campaigns at the PRSA site. Bronze winners are also listed.
Source: www.PRSA.org
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