Hope to see you Thursday @ “Influencers to Advocates”, our Think Influence video event

BarbaraEvents, influence, Influencer marketing, influencer relationsLeave a Comment

Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, … Read More

Register for the Think Influence panel: Influencers to Advocates

BarbaraEvents, influence, Influencer marketing, influencer relations, social media, Tekrati1 Comment

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage … Read More

Register for the Bay Area Executives Meetup: Super Panel on Influence

Barbarainfluence, Influencer engagement, Influencer identification, Influencer marketing, social media2 Comments

Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There’s no better time than today to re-fresh your thinking about influence — what it is, who has it, what roles it can play in business. I’ll be discussing these topics at next week’s Bay Area Executives Meetup in Mountain View, CA, … Read More

Recording: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang

BarbaraAnalyst relations, analysts, Bloggers, influence, Influencer marketing, social media, Tekrati7 Comments

If you missed today’s fast-paced webinar, here’s the audio replay. However our recorded conversation is just part of the discussion that took place. Check out the real-time reactions and side conversations at Twitter — hashtag #socialanalyst. Thanks to everyone who participated! As Jeremiah said in his closing comments, we want to continue this conversation. Are you in? Please check back … Read More

CloudNine PR: top media channels for reaching UK IT decision makers

Barbarainfluence, Influencer marketing, Public relations, social media1 Comment

Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More

The 3 tents of influencer marketing

BarbaraInfluencer marketing, influencer relations2 Comments

Influencers come in all shapes and sizes and from all corners of a market. It’s tempting to pigeonhole influencers based on their business cards. That’s why many companies maintain discrete influencer marketing programs and measurement systems for the influential press, analysts, customers, consultants, authors, regulators and so on. The trouble is, that’s no longer how the world works. Consider this … Read More

Meet Jackie Huba, Shel Holtz, Brian Solis, Dave Carroll and other social media/influencer strategy leaders on Weds April 21 at NewComm Forum in San Mateo, Calif.

BarbaraBloggers, Branding, Events, Influencer marketing, marketing, Public relations, social mediaLeave a Comment

NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you discount codes for both the 1-day package and full conference. Let me know if you’ll be there on the 21st. I’d love to meet … Read More

Mapping influencers to software purchase decisions on Enterprise 2.0

Barbarainfluence, Influencer marketing, influencer relations4 Comments

Here’s a way to raise the bar on influencer marketing and influencer relations efforts around Enterprise 2.0 software: map your influencers to Maslow’s Hierarchy of Enterprise 2.0 ROI, a model penned by Hutch Carpenter. Hutch, an exec with Spigit, coopts Maslow’s classic hierarchy of human needs for a 7-layer pyramid of Enterprise 2.0 benefits. Cost savings is at the bottom, employee … Read More

Silicon Valley influencer relations – join Richard Edelman on March 1st

BarbaraAnalyst relations, B2B, Branding, Consumer markets, Events, influence, Influencer marketing, influencer relations, marketing, Measurement, Public relations, Research, social media2 Comments

If you work in influencer relations in Silicon Valley, you want to be at the Churchill Club this Monday March 1st for an evening event featuring John Byrne, Richard Edelman, Paul Bergevin, Peter Diamandis and Frank Shaw. The event comes on the heels of the 2010 Edelman Trust Barometer, a global opinion leaders study mentioned in my last post. The Trust … Read More