Word of mouth and influencer marketing interview on Love Digital

BarbaraInfluencer marketing, Influencer Marketing book

David Campbell, a digital marketing expert and one of Australia’s youngest agency heads, says the adage that word of mouth is the most powerful form of marketing has been around a long time. But how do you actually activate it? How can companies and agencies stimulate word of mouth marketing and use influencer marketing? And, what are the implications for … Read More